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Why Maldives is so popular among Chinese tourists?

Maldives, with an exotic and beautiful collection of more than 1000 islands located in the Indian Ocean have become a dream destination for the Chinese tourists.

In 2013, Maldives has received 103,734 Chinese travelers, which represented an increase of 66% from the same period in 2011 and over the whole year the number of visitors increased up to 331,719.

The Maldives have become one of the most desired destinations for Chinese tourists, according to the China’s Tourism Bureau.

During the first quarter of 2014 the number of Chinese travelers accounted 42.2% of all arrivals to Maldives. This year, the Chinese tourism in Maldives has increased 20.2%. in the first six months which means a total of 601.513 tourists during that period of time.


There are two main reasons for Maldives growing popularity as a destination for Chinese population. The first is the increase in number of direct flights between Maldives and Mainland China. The other reason is due to the information and positive comments that Chinese travelers have found on social media platforms. This information has awoken their interest for Maldives.

Maldives have become more appealing to a lot of Chinese seeking to change from other beaches in South East Asia.

South Nilandhe, Maldives

Thanks to a strong Maldives – China Partnership, tourists do not need a visa to visit the islands. This change in regulation is amongst the first criteria when Chinese tourists select their travel destination.

Beyound this, the Maldives have characteristic increasingly sought after by Chinese outbound tourists :

A unique culture:

The Maldives are known over the world for its stunning landscapes but also has a rich and exotic culture. Its culture is a combination of Arabian, Sinhalese and South Indian influences.


Male is home to the majority of the cultural attractions in Maldives with places such as the Presidential palace, Sultan Park, the National Museum, Male’ Fish Market.

Due to the vast number of touristic places, Male is a popular destination for Chinese tourists who love visiting cultural attractions.

Luxury accommodations:

Most of the resorts in Maldives are stunningly upscale, matching the expectation of the Chinese tourists. With the rise of disposable income and their culture of the “money can buy everything”, these top notch resorts are a perfect fit for these premium tourists : VIP services, heavenly surroundings… Everything a Chinese tourist can want on holidays


Incredible landscape:

Crystalline blue waters, white sand and palm trees are the main features of each of the many islands that make up the Maldives. In that idyllic scenery, Chinese tourists can relax and enjoy beautiful views in a peaceful place.

Reef Snorkelling

Besides , there are many reefs for snorkeling where tourists can get the chance to see over 1000 varieties of marine life. Nowadays, many Chinese are starting to experiment with water sports such as diving and snorkeling, Maldives seems the perfect destination to start.

Culinary Delights:

Chinese tourists in Maldives have three different options for dinning. They can enjoy international cuisines in luxury restaurants, affordable local meals in the rural areas or dining in the cities such as Male and Addu.


Travelers can enjoy the authentic Maldivian experience through the most typical local dishes as riha curry and spicy fish cakes called kulhi borkibaa.

The traditional cuisine in Maldives is based around fish that are usually spicy. This is a point in favor due to the strong relationship between the Chinese population and the spicy.

Maldives is a premium choice country for Chinese tourists.

As we see, Maldives is a destination with stunning scenery and with the best available tourist services. This country offers to the Chinese travelers some of the finest hotels and spas in the world, a factor that is very valuated by Chinese tourists.

Not all Chinese are aware of all the spectacular feature the Maldives have to offer. They need to be shown to Chinese netizens in order to

  • Have them chose the Maldives as a tourist destination
  • Have them choose your resort as must use tourism company

What do you need?

  • In China there are about 634 million netizens,
  • The Chinese going abroad are in vast majority at least above average earners.
  • In addition 70% of the bookings in China are done online.


Presence online is a must have to increase your number of Chinese tourists, the biggest spenders in the tourism industry.

A well-designed digital marketing strategy is a must. Do you want to attract more Chinese tourists? Contact us and we’ll see what we can do for you

 Further readings


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  1. Chinese Tourism loves travel in Luxury destination for quite cheap price that s why it is popular …
    It give to maldives local businesses great opportunites.

  2. I want to market my travel Agency to Chinese Tourists.
    We are new startup company and are pur online players.
    Can you help us ?

  3. We have started a guest house business in Maldives, and would like to market to Chinese tourist

  4. As Tour Operator I think of Chinese tourists , of course.
    I am just requesting you as a Travel agent to make sure all China tourist wishing visiting Maldives to see ISland, national park and lake national but also cultural visiting

    my Tour Company here in Maldives to see I think we can contact more Chinese agencies to collaborate with us.

  5. Really beautiful Island.. good feedback from Chinese tourists… that s the secret.
    People that invest in online are the big winner like usual.

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