10 ways for a hotel to attract Chinese tourists
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10 ways for a hotel to attract Chinese tourists

Nowadays, China is one of largest world’s markets of outbound tourism and hotels are trying to attract them. Through marketing strategies, hotels can boost their popularity among Chinese travelers. The amount of Chinese tourists around the world is growing at an unprecedented pace due to the rise of disposable income and the increase of Chinese middle…

Mauritius shake things up to attract more Chinese tourists
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Mauritius shake things up to attract more Chinese tourists

Mauritius tourism has been holding a series of promotional activities in China, especially to tap the immense potential Chinese tourism market has to offer in this growing field. Towards this end, Air-Mauritius started direct flights to major cities in China such as Shanghai, Beijing in the year 2013, this kicked off their aggressive marketing plan….

3 keys to understanding the Chinese Traveller
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3 keys to understanding the Chinese Traveller

3 keys to understanding the Chinese Traveller Unlike the individualistic West, Chinese are influenced by the members of society, as a result their actions, behavior to a great extent are influenced by society, peers, etc. Chinese travel not only for relaxation and fun, but also to increase their social status. Traveling abroad for fun increases their…

How to efficiently promote your hotel to Chinese tourists
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How to efficiently promote your hotel to Chinese tourists

Nowadays, hotel brands are fighting to cater to the needs of the Chinese travelers. With the rise of the Chinese tourist wave, more and more hotel brands try to attract this premium clientele that has gone beyond the 100 million/year landmark Shorter visa processing time and rise in Chinese middle class results in a massive…

Greece is the new hot destination for chinese tourists
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Greece is the new hot destination for chinese tourists

More and more Chinese tourists explore Greece like an ideal destination in Europe. In the last few years, Greece has been attracting a growing number of tourists from emerging economies. According Sun Yanan, officer at the visa issuing organization in Beijing, last year over 40.000 tourists applied for a tourist visa in order to visit Greece. This…

An Irish delegation go to China to boost Chinese tourism in Ireland
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An Irish delegation go to China to boost Chinese tourism in Ireland

Ireland decided to take the initiative to increase the number of Chinese tourists choosing it as a destination A delegation representing the main players in Irish tourism has visited China. It intends to establish a lasting relationship with the major travel agencies in China. What is its purpose ? Simply increase the number of Chinese…

How to attract Chinese tourists with the Digital?
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How to attract Chinese tourists with the Digital?

The incredible increase of e-tourism in China China has experienced a particularly impressive growth over the last 5 years and although some industry are stoping to grow, this is not the case of two sectors: tourism and e-commerce. Chinese tourism market is indeed very sought after. It is not before the late 20th century that…

New needs that you need to meet to keep the Chinese tourist!
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New needs that you need to meet to keep the Chinese tourist!

With 100 million Chinese tourists set out to discover the world more and more customer needs have to be met. This clientèle that more and more countries are trying to attract because of their number and their high purchasing power has more requirements The basic needs of Chinese tourists are satisfied : slippers hot water,…