MARKETING TO CHINA AGENCY
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With 100 million Chinese tourists setting out to discover the world more and more customer needs have to be met. This clientèle that more and more countries will be trying to attract in 2023 because of their number and their high purchasing power has more requirements. The basic needs of Chinese tourists are satisfied: slippers…
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] The Asian giant has become the most important source of tourists worldwide. Culture, gastronomy and a good climate are the three main reasons why Spain is one of the most popular destinations for Chinese tourists. In 2019 China outbound represented $257.7 billion in spending and an estimated 365…
[update 2020] How SME in Israel can develop their business with Chinese Tourists. We explain the market, and top strategy to boost your visibility in China. Tourism is an industry which if flourishes, can be very fruitful to the country and the tourists themselves. Israel Tourism Strategy: Targetting Chinese tourists It is not a…
Increasingly more, Chinese tourists are travelling overseas and they choose European destinations as Italy. In 2019, chinese visitors favorite destinations were : Northern Lombardy region, whose capital is Milan. The central Lazio region, whose capital is Rome. Followed by Tuscany, whose capital is Florence. Finally the Veneto region, where Venice is the capital. The National…
China has turned into one of the largest outbound tourism markets in the world during the last few years. It saw a 20% increase in its tourism during the year 2000. It is likely to increase a huge number of 234 million of tourists by the year 2020. During the year 2015, there were 120…
Tourism Australia launches a new food and wine campaign, ‘Restaurant Australia’ Until now, the different campaigns Tourism Australia has launched involved beautiful girls, luxurious experiences and many celebrities, like the controversial slogan “Where the bloody hell are you?” However, the success wasn’t always the one expected. Below is the misinterpreted but yet famous Australian commercial:…
According to the Ministry of Commerce, Chinese tourists spended up to 1.2 trillion yuan ($183 billion) on shopping abroad last year ; mostly on luxury goods. The Fortunate Character Research Center evaluats the Chinese overseas consumption of luxury goods of 46% of the global purchases, namely $116.8 billion and at least $91 billion was spent…
A recent report published by Marriot Hotel in collaboration with Hurun Research conducted a survey of young luxury Chinese travellers. But who are these young Chinese travellers? They are what we call the Generation Y or Chinese millennials … The Chinese outbound market According to Travel China Guide, 120 million Chinese tourists went going…
Luxury tourism is a success: 2012 is the year when the Chinese tourists became the biggest spendthrifts of the world during their journeys abroad. A strength of even more powerful consumption is to be planned in coming 25 years. In spite of the fluctuations of stock-exchange market and the devaluation of the change, a slowing…