PR, KOLs, influencers, how to improve your Brand Image in China?Contact us
Promote your company in China by means of strong press relations to create product awareness.
Deal with influencers to promote your product and raise customer loyalty with their followers base.
Groups of Chinese influencers which are one of the most powerful marketing tools, able to improve the online reputation of your brand.
Management of the image of your brand, get feedbacks, and reply to the questions asked by the users on the forums.
Keep up with your customer base and target new ones thanks to the power of community.
Rank first on Baidu thanks to a tailor-made SEO strategy and attract all your potential customers.
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Promoting brands in China is by means of strong press relations to create product awareness. These online news portals are important in China to reach the target audience and increase the brand image build-up to consumers. Press relations in China can be done with the following methods: - Writing press releases in Mandarin - Monitoring of operations - Establishment of the position and angle of attack - Dissemination targeted at journalists With these tools at the disposal of any brand, negative comments, criticisms, and misinformation can be changed to a positive testimonial to promote products. Online digital communication through word-of-mouth, articles and blog posts are tools for effective online branding in China.
The word-of-mouth and criticisms on social media especially in China about a brand can create so much impact. These groups of Chinese are active in social media, blog posts, content and copy writings, brand advocates, and niche promotion. The influencers drive action which is more powerful than awareness. Prominent influencers have followers on social media that can lead to generating a lead for a brand like Weibo, QQ, Renren, etc. Chinese influencers are the third party connecting a brand to the target audience. Influencers have an audience network of loyalty on social media that can drive traffic to the website. The influencers generate content about the brand, recommend brands to the target audience, and present them in catchy topics. Few examples are fashion bloggers creating tremendous fashion posts. What defines an influence is the context of a target was known and the reaching coverage or power that translates into action to convince the audience. How to get good influencers determines the field and category of people to be influenced?
These groups of Chinese influencers are the marketing tools capable of improving the online reputation of a brand. The key opinion leaders appear in the banner display with the brand logo and the product to be promoted. They promote brands with a trusted voice capable of producing social proof and convince consumers to purchase your products. These key opinion leaders are appropriately selected to fit into key industry areas with a unique advertising strategy. Banners are prepared and displayed at the bottom of key opinion leader post with the description of your product and possibly linked to your brand details. Banners are a great way to drive traffic, especially in China to improve online reputation. KOL marketing increases sales for brands in China, their endorsement will have a positive impact on the conversion rate, especially for a brand that is new or with a poor reputation.
Online branding in China cannot be complete without a strong e-reputation to turn consumers’ attention from negative criticisms, misinformation, and bad opinion about a brand. From online press relation portals, banner display marketing, billboard screen, social media platforms, blog posts to content and copywriting, the information is given should project brands positive with testimonials for positive results. Added to these tools are the key opinion leaders and the Chinese influencers using word-of-mouth campaigns for online branding.
Why hire us for your Online Reputation Management (ORM) in China?
We have years of experience in this area. Thanks to our expertise with the Chinese internet and our well-developed network of journalists and KOLs, we can start working on your online reputation right away to get quick results.
What is Online Reputation Management?
Online reputation management (ORM) is the process of controlling what shows up when someone looks you up online. It helps drive public opinion about a business and its products and services. E-Reputation agencies can build extensive website projects to create text, video, or other elements, or use social media analytics to determine a company’s image before engaging in products that influence reputation on a social media platform like Wechat or Weibo. Social media management has become a major ORM element because many Chinese internet users are connected to the most popular social media platforms
How can my brand get an Online Reputation?
A big first step in online reputation management is knowing what’s being said about your brand online. To do this, you have to identify and monitor keywords and hashtags related to your brand, products, employees, and pay attention to the conversations that are taking place on social networking sites. Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain a reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain a reputation. Use external sources. Relations presses and specialized blogs in food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a brand that has been recommended by an online newspaper.