Cost-efficient Solution to Promote your Hotel in ChinaContact us
Make your hotel be present on each online platform and build a strong customer base.
Management of the image of your hotel and answers to the questions asked by the users on the forums.
Boost your website results on the biggest search engine of China.
Create various and original campaigns fitting your brand DNA for the Chinese market.
Keep up with your customer base and target new ones thanks to the power of community.
We will send you a detailed report every month and an analysis of the results.
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The first thing a brand can do to attract the Chinese in the Hotel industry is to have a website with the content written in the Chinese language. The content should be high in quality, with perfectly featured pictures, videos, and relevant keywords that can rank high in SEO. Your website should be mobile responsive because the Chinese are always browsing for products on their smartphone. Hotel Websites that we display on a mobile screen are viewed positively on mobiles and booked directly from mobile phones. Baidu, in particular, gives Chinese websites priority, by making image and visibility among the internet users much attractive. This is the main search engine that can make a hotel in China be viewed easily and booked. Therefore a hotel in China can rank high by complying with Baidu-specific requirements and have resulted from the first page.
Most Chinese internet users have been booking their hotels through websites of online travel agencies. The main websites used in booking luxury hotels are Ctrip, Qunar, eLong, LY, and the official hotel websites if provided. A brand without a mobile responsive website in China is not in business! Ctrip is the leading OTA booking brand in China: online booking websites are also places of great review for information as a guest will tap into it for brand inquiries. Based on the performing level of online booking platforms, social media platforms have played significant roles in publicity to improve hotel images. Social media platforms like WeChat, Weibo, QQ, RenRen, and Qzone are the hotel marketing promoters in China.
Digital communication in China has become stronger with the press relation portal especially the word-of-mouth campaign. It makes a hotel in China to be visible in a positive way. This tool can be used as guest posts on a website or blog, as a review of an article, or a hotel name can be published in their articles. Magazines that specialize in luxury hotel information like Sina Travel, CNGold, or Google can be used to give great news about their activities.
A hotel has no choice but to good qualities' images, visibility, and more importantly: a good and positive online reputation. The Chinese have a culture of sharing their hotel experience of reputation with friends, fans, and family members. When Chinese luxury visitors are looking for a hotel on Baidu, they give attention to websites with positive comments. Offer complimentary services on-site to positively impact Chinese customers’ online reviews.
Why Hotels Looking at China Should choose our Services?
What are Dianping and Meituan?
Dazhong Dianping or 大众 点评 can be translated literally by “public opinion” or “opinion of the people”. As the name suggests, the site allows members to provide advice on services including all physical facilities such as cinemas, spas, karaoke, hotels, etc. The website’s priority is to highlight the hospitality establishments. The website also offers discounted rates of interest on the services offered. The platform has over 140 million users and 40 million reviews. For hotels and other private businesses wishing to use it as a promotional tool, Dianping offers some free features like creating a page with the addition of small pictures on the platform. With the Premium option, HOTEL can post its services on the website and get other benefits. The site also features restaurants’ home delivery services in exchange for a commission. For some time, the platform Tencent is working with the group, allowing them to offer a simpler use to their users. As for Meituan, it offers the same functions as Dazhong Dianping.
How can my Hotel get a good reputation?
Word-of-mouth in China online is very important to the reputation of your hotel. There are several ways to build a positive reputation.
Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain a reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain a reputation.
Use external sources. Relations presses and specialized blogs in food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a hotel that has been recommended by an online newspaper
How to make my customers satisfied of my Hotel?
More and more Chinese like a luxury hotels. There is a wide variety of restaurants in China as French cuisine, Spanish, Korean, Japanese, etc. The Chinese customer expects value for money. Generally, the Chinese who traveled have a more open mind and appreciate luxury service. The Chinese also love good wine, including brands of French wines. In 2016, China imported about 481 million liters of wine, representing 2.91 billion. Wine consumption in China noted an increase of 13.8 compared to the previous year. Although it is a luxury hotel, it is essential to have a Chinese staff. We must not forget that a satisfied customer is your best seller because it will talk to his family and friends and on social networks.