How Michael Kors Triples Sales in China (last year)
Michael Kors Triples Down in China, how the premium luxury brand did that? From adding a new e-commerce channel to naming a dual-brand ambassadorship to pushing forward a 360 degree Qixi (七夕) marketing campaign, the American fashion brand Michael Kors Michael Kors is making major moves in China Michael Kors is making major moves…