Record number of Chinese tourists in Spain!
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Record number of Chinese tourists in Spain!

Last year, Spain became the third global holidays destination, after France and the United States. Spain received a record 65 million foreign tourists in 2014. This is the second consecutive year that Spain beats its record of of inbound tourism with 65 million visitors. That means an increase up to  7,1%  in comparison with the…

Social media are critical for attracting Chinese tourists
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Social media are critical for attracting Chinese tourists

In 2014, there were 634 million netizens in China, which means almost half of the world’s netizens. In addition, 70% of the holiday booking were made online. How do Chinese holidaymakers plan their holidays? How do they find information? How do they share their experience with their friends? The vast majority use only one media…

South Korea and Japan were the most popular destinations for Chinese tourists in 2014
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South Korea and Japan were the most popular destinations for Chinese tourists in 2014

Last year, South Korea and Japan were the principal destinations for Chinese tourists during their holidays. Increasingly more Chinese tourists are travelling to South Korea and Japan to take advantage of products at lowest prices. There are some reasons why Chinese travelers have preferred South Korean and Japan as their holiday destinations instead of exotic…

Majority Chinese tourists will travel around Asia in 2015
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Majority Chinese tourists will travel around Asia in 2015

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travelers. Over the last years, the number of Chinese outbound travelers has rapidly increased becoming in the largest source of tourists. However the behavior of these tourists has also changed….

How to increase the number of Chinese tourists coming to Russia
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How to increase the number of Chinese tourists coming to Russia

Russia has a big appeal to Chinese tourists, every year  the number of Chinese traveler in Russia grows steadily Tourists in Russia Russia is well on the way to becoming the  most popular destination for Chinese tourists, already outranking Germany in that regard. In 2012, Among the  2.6 million foreign tourists in Russia, 14% were German and 7% Chinese…

Social Media influences Chinese travellers
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Social Media influences Chinese travellers

Through social media sites, Chinese population collects all kind of information about products, services and destinations before making their final traveling decisions. Social networks have become an essential and powerful source of information for Chinese tourists. Generally speaking, Chinese citizens spend a large amount of their time online, mainly on social networks and online entertainment….

Why Maldives is so popular among Chinese tourists?
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Why Maldives is so popular among Chinese tourists?

Maldives, with an exotic and beautiful collection of more than 1000 islands located in the Indian Ocean have become a dream destination for the Chinese tourists. In 2013, Maldives has received 103,734 Chinese travelers, which represented an increase of 66% from the same period in 2011 and over the whole year the number of visitors…

Australia is the most desired destination for Chinese tourists.
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Australia is the most desired destination for Chinese tourists.

The Colosseum of Rome, the Tour Eiffel of Paris or the Big Ben of London are no longer the preferred destinations to Chinese travelers while these days, the Opera House in Sidney or the Great Barrier Reef of Australia seem be the most desired holiday destination by Chinese tourists. Australia has become the favorite holiday…

How to attract Chinese tourist through social media?
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How to attract Chinese tourist through social media?

Social media play a vital role in the Chinese daily life, therefore marketing strategies have a great impact on hotels benefits. Hotel brands are fighting to attract Chinese travelers and the social media strategies seems the solution. China becomes the country which provides more tourists into the worldwide and Chinese are the travelers who more…