The most populous country in the world represents a multitude of business opportunities. If the market is not necessarily ready for every concept coming from abroad, there is one that will not take long to take root in the Chinese culture: sports holidays. Between the rise of tourism and the awakening of China to recreational…
China is a very big athletic country with a potential billion strong audience. Western countries markets tend to be full, so corporations begin to search new consumers. Because China knows a constant economic growth and the middle class keeps growing. These new rich are travelling across the world, so they discover new activities that they…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Even if China does not have the culture of surfing, this activity starts to be more and more popular. China has a dock of 14 500 km which is one of the biggest in the world. Indeed, China is a very big athletic country…
During the last five years, a new trend conquered Chinese tourism industry: “adventure” tourism. They like to get out of their big cities and comfort zone to visit more “extreme” destinations where they will have the chance to do original activities and live unique experiences. This is particularly the case of wealthy Chinese who have…
In the era of e-tourism, mobile applications dedicated to travelers’ journeys are very important to build a marketing strategy. What are the favorite mobile applications of Chinese tourists in 2020? Let’s discover them together: WeChat, to communicate with Chinese Tourists WeChat is the Chinese super-app used to send messages, do video calls, pay, book holidays, book…
Some regions of France have a strong tourist potential for international traffic, but still lack elements to increase their visibility. Through the case of Normandy, let’s study how to make a region more attractive for Chinese tourists, especially by using the online branding through social networks. Tourism Statement in Normandy Normandy has chosen to focus…
Maltese economy needs Chinese tourists: an expectation coming from the main actors of tourism, which was well-taken into account from the Maltese government. In recent years, Malta has made a concrete commitment to welcoming Chinese tourists on its territory. How does the Maltese government’s commitment to Chinese tourism express ? Since 2016, the Maltese government…
How Vacation Rentals Can Win Over Chinese Consumers Golden Week offers a rare chance for many Chinese to take an overseas break. For Chinese travel services providers such as vacation rental company tourFrombali, the coming week long National Day holiday also offers the chance to go head-to-head with local competitors for a greater…
Market hotel for Chinese travelers is a big investment. The tourism sector is one of the most developed sectors in China with more than 120 million people going abroad in 2015, an increase of 12% compared to the year before, investors and hotel owners have what to scratch! Chinese Tourism: the sector to invest Chinese…