Eileen Gu, the hottest Chinese star cost USD 2.5M 

Eileen Gu, the hottest Chinese star cost USD 2.5M 

Eileen Gu reportedly has made $42 million in endorsements in the last year, a shocking revelation that justifies her controversial trip to China. She could have been America’s next Olympic darling. A stunning 18-year old skier signed with Victoria’s Secret. She plans to attend Stanford after she competes in Beijing for gold. Controversial Move, Road…

Opportunities for digital transformation in China
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Opportunities for digital transformation in China

The time has come to establish a foothold in China, thanks to technological breakthroughs China is preparing to issue a digital version of its currency, the yuan. That said, if you want to start a business in China, now is the right time to do so, as technology has given rise to professional employer organizations…

China will be the largest luxury market in the world
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China will be the largest luxury market in the world

Bain predicts China will be the largest luxury market by 2025. This is after Chinese spending has doubled in this sector between 2019 and 2021.Bain states that luxury leather goods, fashion jewellery, and cosmetics sales are on the rise in China. They will surpass all other markets within three years.According to the consulting firm, more…

Online Marketing to China (A Step-by-Step Guide 2022)
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Online Marketing to China (A Step-by-Step Guide 2022)

“Online marketing”  aims to help every brand /Company to develop their Visibility and promote their product and service in China in 2022….  Search Engine Marketing  Social media Marketing  Reputation / PR / influenceur Marketing  E-Commerce in China  online Advertising in China  Which apps should you use to promote your business in China ? WeChat In…

English education in China, what is the future?

English education in China, what is the future?

New regulation, english tutoring crackdown, cold war with the USA, new priorities for Chinese parents …. what is the future of english eductaion in China? The Chinese State Council* issued the policy note referred to as the “720 policy” (initially published on the 20th July). This policy further regulates China’s private tutoring sector, including online….

New Regulations on Chinese KOL(Influencers)
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New Regulations on Chinese KOL(Influencers)

China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…

New Advertising Law in China: regulation of online Marketing

New Advertising Law in China: regulation of online Marketing

2022 China’s online advertising will be under greater scrutiny as authorities update existing regulations. China’s market regulator, State Administration of Market Regulation (SAMR), has revised its online advertising guidelines, ” Interim measures for the Administration of Internet Advertising” (the Intermediate Measures), in order to improve supervision of internet advertising. Due to the constantly changing nature and…