Branding | Wine

You want to sell your Wine in China ? Follow these Tips

You want to sell your Wine in China ?

  • Or you sell Cheap wine
  • or you Brand your Wine… and invest.

 

Branding your Wine in China 

The brand is a guarantee of reputation and quality for the Chinese.

There is a big problem of confidence in the Chinese market for imported wine, the Chinese consumer is wary of scams, fake wine, table wine sold at high price.

THE IMAGE OF THE WINE BRAND IS PRIMORDIAL IN CHINA

The Chinese consumer does not know well the wines and does not know how to recognize a good wine from a bad one with the label. There are no major brands of red wine in China, which is a shame because Chinese customers attach importance to the brand.

HOW TO EXPLAIN THE INTEREST OF WINE IN CHINA

The image of wine is changing.

Five motivations emerge, all linked to the local culture and to the emergence of a middle class that is easier and more open to international cultures.

  • Beneficial health effects. The wine has virtues that the Baijiu, the traditional drink made from rice alcohol did not, for example.
  • The sensation of relaxation : very sought after.
  • Taste : a new flavor more and more appreciated.
  • The friendly atmosphere created by the consumption of wine
  • Perceived image : sophisticated and modern

After the Chinese government put in place measures to encourage red wine consumption by advancing the health argument, Baijiu consumption declined in business and / or party dinners (business and communist party being often linked ) And was replaced by the consumption of red wine.
FRENCH WINES : NUMBER ONE

French wines are the most popular on the Chinese market and especially Bordeaux wines!

Today, France is the leading importer of Bordeaux wines.

It is not for nothing that many Chinese investors come regularly to the region, to visit the areas and see how to establish a partnership.

 

 

 

 

LAFITE ROTHSCHILD

Lafite Rothschild is the most famous wine in the world in China. Indeed, it is a huge advantage to be the reference brand in a branded market.

The Chinese demand for Lafite has pulled the prices of all 2009 primeurs up.
There is not a wine that has a better image in China than Lafite Rotschild – “Lafei” – 拉斐.

It is one of the 5 wines classified as Premier Grand Cru according to the official classification of Bordeaux wines from 1855. It shares this appellation with Château Latour, Château Haut Brion, Chateau Margaux and Chateau Mouton Rotschild, the latter having joined this club Very exceptionally closed in 1975.

 

ESPECIALLY LAFITE AND WHY ?

Because it is the most expensive.

Indeed, in business dinners in China, one proves the esteem that one has for his guests at the price of the bottle. Chinese consumers have naturally turned to the dearest without any real knowledge of wine.

  • If the price of Lafite increases more than the other first great vintages is that it is more requested.
  • The owners of the Lafite range of Bordeaux wines sell for extraordinary prices in China simply because they have the magic word Lafite on the label.

For example, a Bordeaux base in 2005, with the name of Lafite, is at 950 RMB (about 123 €) on the wine list, unlike a Château Mouton Rothschild which will only be 350 RMB (45 €)

Lafite Rothschild have been very attentive to the Chinese market. The son of Baron Eric de Rothschild is studying Mandarin and they also have a very good Chinese website.

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12 Comments

  1. Branding is everything in China, There areFrench Top Wine bottles selling for 5000 Rmb like Latour or Pauillac that are unknow by most of Chinese most of wine drinkers would be familiar with major Chinese wine brands like Great Wall, Chateau Changyu-Castel and Qindgdao Great River Hill Winery, who are reallt Poor Quality Wine.

  2. Hello

    As a artisan and craftsman dedicated
    fully to wine production I found this piece very very enlightening
    especially on how to make the jum from one end of the world to the other.

  3. i never knew how important was wine culture in china untill now,
    im definetly looking into investing in something related to that
    and now china is one of the markets im gonna pursuit.

  4. Hello

    incredible how important is wine culture in china
    its so en-grained part of high society and business over there

  5. Hii

    its so interesting how much of a roll wine culture has all over the world
    it only makes sense that china is such a exploitable market for exporting.

  6. Hey
    the chinese wine tradition culture is a very interesting topic,
    did not know how prevalent it is and definitely is a good market to try and explore.

  7. Good day,
    I never realized how much wine was consumed in China
    its of course logical but I just never thought about it.
    keep up the good work!!

  8. Greetings
    I own a Chilean grape company , and would like to sell
    grapes to the wining companies in China

  9. Helloo
    Me and my family own a small winery in Napa
    and would like to export to the Chinese Market , how do I establish my brand?

  10. Greetings
    Do you believe there is a small place for a small whiskey company from the
    US in the Chinese market?

  11. Hello

    I want to know what are the basic tips to sell wine in China
    is it presentation or quality of the product?

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