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Why Travel Agencies have to invest Online Communication in China?

“Mark Lin, 28, and Amy Chen,26, have spend over 20 hours online this week seeking information to plan out their honeymoon in Bali this coming October.” explain the founder of this travel Agency.

They feel really excited about this independent travel experience even thought its not easy to do this job by themselves. Living couple miles away from the city center, online tour operators and travel agency are their most convenient approach to collect travel information and book their tickets.

Thousands of Chinese travellers search information everyday

Baidu results

In China, there are thousands of cases like Mark and Amy whom are planning their outbound vocation through online travel websites. Maybe not all of them have limited access to the 27,000 brick and mortar travel agents across China, but one thing can be sure is that they are all familiar with internet service because they spend 25 hours a week surfing the internet on average.

Many businesses and travel agencies understand this because going online is currently the revolutionary trend of the whole business world. If your agencies would like to enter this Chinese market, the best time to invest your online communication now. The following article will cover 3 points explaining why online communication investment is crucial:

Be there, so people can find you => Pull Marketing

Concept of SEO search Engine Optimization. more info here


People rely heavily on the internet now a days especially through mobile devices for internet provides them everything in every moment. The concept for business brands to manage business operation through online communication platforms is really for serving internet users. Online communication platform can be 24/7 and all year long when many stores of travel agency do not even open for more than 12 hours a day.

Internet empowers many business brands enlarging their markets from one area to the whole city and even to the whole country. Offering online communication platforms, so Chinese tourists can find your agency when they need tourism information or instant help. Either preparing well-organized websites with online communication channel or social media platforms can be an ideal investment which will soon become your travel agencies’ great advantage in China.

Competitive advantage = Cost effective 

If you ever come visiting China and staying for couple weeks now, you will be amazed by how internet is deeply adopted by this Chinese market. Every business starting from small restaurants around your neighborhoods to big internal business brands is striving to do a better job in online marketing communication for it is now the main stream in China. You may say, it is almost impossible to survive from other competitors without investing the online communication.

Chinese tourist

Online marketing campaigns used to unique strategies which can become powerful competitive advantages to your business. However, it is now become a must thing to invest in order to stay in the same level of competition with other businesses. If your travel agency do not start to layout your online marketing plan now, sooner or later you will be cut off by this Chinese market. When it happens, you need to spend couple times more budget on online marketing to catch up with other businesses.

It is cost effective

In China, there are more than half of the entire 1.3 billion population using the internet. Comparing to the traditional marketing campaigns like TV ads, radio spots or posters, online digital marketing provides better solution in delivering messages to the most appropriate target groups. You may target the customer base which already have some interests in products or services related to your business such as MaFengWo where you may find many group conversation related to traveling and tourism.


Plus, online marketing could bring much higher ROI than traditional methods. Utilizing online marketing communication for inbound initiatives brings business generally 50% more leads than traditional (outbound) marketing campaigns.

Big Data ? Smartdata is better 

Online marketing strategies collect detailed tracks from internet users which can be transformed into useful statistic data and valuable information for business development which could not be achieved by traditional approaches. Each data entry comes from individual internet users which helps you to analyze the potential customers’ demographics, geographic, and many other information.

Data will show you the trend, the target, and the little tiny changes leading your travel agency to better adjust your business strategy.  For travel agencies, you may learn the traveling habits from big data to customize your tours for Chinese tourists. You may learn their purchasing power from big data to design themes for your tour packages.  

Flexibility of Online Marketing Campaign

One cool thing about online marketing is the flexible level whereby marketers can alter campaigns information within a short amount of time. This flexibility gives business opportunity to test their new products and evaluate the new market before big investment involved. Many international brands apply this practice before they truly enter the market in China. 

Online is now the meeting place where tremendous internet users encounter millions of business information and brand marketing all the time. For travel agencies around the world, this is a good channel for your business to test out the Chinese market.  

If you want to know what will be the cost of Online campaign send us an email and we will contact you with our Digital Package. 

Olivier & Philip BWR picture

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  1. Simply desire to say your article about tourists in China is as amazing. The clearness in your post is
    simply great and i can asxsume you’re an expert on this subject about Chinese marketing.
    Well with your permission let me to grab yoyr feed to keep updated with forthcoming post abuot Chinese travellers and digital strategy . Thanks a million and please continue thee rewarding work.

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