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WeChat Marketing for Destination Travel and Tourism Sector: A Comprehensive Guide
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WeChat Marketing for Destination Travel and Tourism Sector: A Comprehensive Guide

In the rapidly evolving digital landscape, effective marketing strategies for the travel and tourism industry have shifted towards a more digital and interconnected approach. The forerunner in this digital revolution is WeChat, a comprehensive mobile app developed by Tencent, encompassing messaging, social media, and mobile payment functionalities. With a user base exceeding a billion people,…

Social Media influences Chinese travellers
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Social Media influences Chinese travellers

Through social media sites, the Chinese population collects all kinds of information about products, services, and destinations before making their final traveling decisions. Social networks have become an essential and powerful source of information for Chinese tourists. Generally speaking, Chinese citizens spend a large amount of their time online, mainly on social networks and online…

Social media are critical for attracting Chinese tourists
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Social media are critical for attracting Chinese tourists

In 2019, there were more than 150 million outbound trips from China, which means there was the number one travel force in the world before the pandemic. In 2019, 70% of holiday bookings were made online. How do Chinese holidaymakers plan their holidays in 2023 when the world economies expecting their return? How do they…

WECHAT PAY FACILITATES CHINESE TOURIST PAYMENTS IN THAILAND

WECHAT PAY FACILITATES CHINESE TOURIST PAYMENTS IN THAILAND

WHAT IS WECHAT PAY? WeChat Pay is the payment method integrated in the Chinese messaging application WeChat of the giant Tencent. This is an option to activate inside WeChat, messaging application to the 850 million users. In 2016, the total transactions on WeChat Pay was $ 550 billion.  See Number of Chinese Tourists in Thailand…

5 things that Travel Agencies should know about Chinese Tourists
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5 things that Travel Agencies should know about Chinese Tourists

You are a travel Agency based outside of China and you want to attract Chinese travellers ? You have a lot of question , you are lost and you should read this article. Even though studies have shown China is experiencing a slow economic growth, the truth is the numbers of tourists for both outbound/…

70% of outbound Chinese tourists were independent travelers
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70% of outbound Chinese tourists were independent travelers

New wave of independent Chinese travelers  When you think about Chinese tourists, you are thinking about those bunch of cars with Chinese tourist inside, right? Well, the trend tend to be changed with this new wave of independent Chinese travelers ! The pollutant air in China push some Chinese travelers to travel overseas and to…