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Chinese tourists, the biggest market opportunity for Australian retail stores
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Chinese tourists, the biggest market opportunity for Australian retail stores

Australian Chinese tourism market According to official data from the Australian Tourism organization, in 2019 China was the second largest tourism market in terms of arrival for Australia. Chinese people are high spenders. One Chinese will spend around US$7,000 instead of US$3,500 for most other citizens. Chinese tourists are the biggest spenders in Australia with a…

5 Tips for a Hotel to attract Chinese tourists via Social Media
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5 Tips for a Hotel to attract Chinese tourists via Social Media

In 2023 the gloal hotel market expect to recovery as Chinese toutiists are about to return. Europe’s biggest hotel group Accor (ACCP.PA) forecasts higher revenue per available room as anticipates Chinese travelers this year. The group, which owns brands including Sofitel, Pullman, and Ibis, forecast a RevPAR rise of 5% to 9% from 2022 to 2023….

5 Facts about Chinese tourists every CEO should know
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5 Facts about Chinese tourists every CEO should know

Throughout the main touristic forums in China, we can draw up the portrait of Chinese travellers. According to their behaviours, we can therefore understand and identify Chinese tourists’ particularities. 1. Chinese seniors prefer travelling in groups They favour travel surrounded by members of their family or travelling companions.Indeed, family relations have a really important place…

How to recruit the best KOLs for attracting Chinese tourists
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How to recruit the best KOLs for attracting Chinese tourists

As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand, especially when China is just opened from COVID isolation. Here are some figures and facts that can help you to have a better understanding of the market: China is…

Are independent trips the new trend among the Chinese?
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Are independent trips the new trend among the Chinese?

In 2023 the habits of Chinese travellers are changing, now, the popular new trend is focused on personalized adventures. Chinese tourists are looking for customized and interesting travel The tourism market in China has been on pause for the last three years until the government removed the COVID quarantine restrictions.  For many years, Chinese tourism…

How do rich Chinese choose their Golf destination in 2023?
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How do rich Chinese choose their Golf destination in 2023?

China just resumed its opening. In 2023, the Asian Tour will likely expand its popular International Series to include three tournaments in the Greater Bay Area, including visits to Hong Kong, Macau, and perhaps Shenzhen. Golf in China used to face massive suppression, especially during Mao Zedong’s reign, who qualified the sport as a “Sport…

Why USA attracts more Chinese tourists than Australia?
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Why USA attracts more Chinese tourists than Australia?

According to a study by the United Nations World Tourism Organization and the China Tourism Academy, China sent more travellers abroad than any other market before the coronavirus pandemic paralyzed international travel in 2020, with about 150 million Chinese tourists spending $277 billion abroad in 2018. That exodus stopped in 2020, and as part of…

The majority of Chinese tourists will travel around Asia in 2023
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The majority of Chinese tourists will travel around Asia in 2023

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travellers. Before the Pandemic, the number of Chinese outbound travellers has rapidly increased becoming the largest source of tourists. Today in 2023 the world is expecting their return. How to…