The 9 nine developments in Chinese tourism
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The 9 nine developments in Chinese tourism

China is the largest source market of tourists for the 3rd consecutive year. China stays number one globally in terms of number of outbound trips and money spent during these trips. It seems that Chinese outbound tourism is however, changing, in fact tourists behaviour during these trips have profoundly changed. Here are the 9 major…

Do Chinese tourists prefer personalized travel ?
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Do Chinese tourists prefer personalized travel ?

The group travels are set aside for Chinese tourists. You will not any more see them getting out of several buses per ton. Those are increasingly many to turn to the personalized travel, more interesting according to their taste. Chinese tourists The Chinese tourists have been for a few years encouraged by the Chinese government to travel abroad….

Record number of Chinese tourists in Spain!
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Record number of Chinese tourists in Spain!

Last year, Spain became the third global holidays destination, after France and the United States. Spain received a record 65 million foreign tourists in 2014. This is the second consecutive year that Spain beats its record of of inbound tourism with 65 million visitors. That means an increase up to  7,1%  in comparison with the…

Majority Chinese tourists will travel around Asia in 2015
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Majority Chinese tourists will travel around Asia in 2015

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travelers. Over the last years, the number of Chinese outbound travelers has rapidly increased becoming in the largest source of tourists. However the behavior of these tourists has also changed….

Why Maldives is so popular among Chinese tourists?
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Why Maldives is so popular among Chinese tourists?

Maldives, with an exotic and beautiful collection of more than 1000 islands located in the Indian Ocean have become a dream destination for the Chinese tourists. In 2013, Maldives has received 103,734 Chinese travelers, which represented an increase of 66% from the same period in 2011 and over the whole year the number of visitors…

Australia is the most desired destination for Chinese tourists.
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Australia is the most desired destination for Chinese tourists.

The Colosseum of Rome, the Tour Eiffel of Paris or the Big Ben of London are no longer the preferred destinations to Chinese travelers while these days, the Opera House in Sidney or the Great Barrier Reef of Australia seem be the most desired holiday destination by Chinese tourists. Australia has become the favorite holiday…

How to attract Chinese tourist through social media?
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How to attract Chinese tourist through social media?

Social media play a vital role in the Chinese daily life, therefore marketing strategies have a great impact on hotels benefits. Hotel brands are fighting to attract Chinese travelers and the social media strategies seems the solution. China becomes the country which provides more tourists into the worldwide and Chinese are the travelers who more…

10 ways for a hotel to attract Chinese tourists
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10 ways for a hotel to attract Chinese tourists

Nowadays, China is one of largest world’s markets of outbound tourism and hotels are trying to attract them. Through marketing strategies, hotels can boost their popularity among Chinese travelers. The amount of Chinese tourists around the world is growing at an unprecedented pace due to the rise of disposable income and the increase of Chinese middle…

3 keys to understanding the Chinese Traveller
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3 keys to understanding the Chinese Traveller

3 keys to understanding the Chinese Traveller Unlike the individualistic West, Chinese are influenced by the members of society, as a result their actions, behavior to a great extent are influenced by society, peers, etc. Chinese travel not only for relaxation and fun, but also to increase their social status. Traveling abroad for fun increases their…