Chinese tourists, the biggest market opportunity for Australian retail stores
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Chinese tourists, the biggest market opportunity for Australian retail stores

Australian Chinese tourism market According to official data from Australia Tourism organisation, China is the second largest tourism market in terms of arrival for Australia. Chinese people are high spenders. Actually, one Chinese will spend around US$7,000 instead of US$3,500 for most of other citizens. Chinese tourists are the biggest spenders in Australia with a…

What is the right lead generation strategy for a travel Agency in China
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What is the right lead generation strategy for a travel Agency in China

Are you a travel agency trying to enter the Chinese market? We can totally understand your desire as China is the biggest outbound market in the world. However, it should be noted that if you want to build a viable travel agency in China you will have to tailor your strategy and mainly go online….

How Chinese travellers are changing the luxury industry !
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How Chinese travellers are changing the luxury industry !

How Chinese are changing the luxury & Fashion industry  ?    At least 120 million tourists have left China in 2015 and spent an estimated $ 229 billion in shopping abroad, making them the largest consumers in the world. In what do they spend the most ? Fashion and accessories. This trend has had a huge…

Top of Digital marketing strategies for hotels to attract Chinese customers
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Top of Digital marketing strategies for hotels to attract Chinese customers

Marketing strategies for hotels looking to attract Chinese customers Are you a hotel trying to attract Chinese tourists? Well, you made the right decision because China has the biggest outbound tourism market in the world. According to Travel China Guide, there were more than 120 million Chinese people going abroad last year in 2015, with…

Chinese millennials like to travel abroad !
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Chinese millennials like to travel abroad !

Chinese millennials are very different from older Chinese generations. The top characteristics of this social group are: their income, activities and more independence.  Some quick facts about Chinese millennials About 2/3 of Chinese millennials are college graduates and 8 out of 10 are employed full-time. As a result, they receive higher incomes with more than…

Thinking about attracting Chinese wallets to your country?
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Thinking about attracting Chinese wallets to your country?

Do you want to attract Chinese tourists? Imagine the Chinese population: 1,375,000,000 people…. Can you figure out the huge potential of this population? 1,375,000,000 wallets Let’s give some figures about the Chinese tourism wave: China became the largest source of tourists in 2014: Increase of 395.7% since 2002. They have spent 102 billion dollars during their stays….

Chinese tourists flock to Egypt for the Pyramids!
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Chinese tourists flock to Egypt for the Pyramids!

Chinese tourists in Egypt Egypt, the land of pyramids and cultural heritage, seems to have lost the sounds of the ever-jingling bells of its foreign visitors after going through a revolution. Most of the visitors of the Egyptian magnificent structures were the Americans and the Europeans all these years. Now, the Chinese have managed to…

How to recruit the best opinion leaders for attracting Chinese tourists
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How to recruit the best opinion leaders for attracting Chinese tourists

As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand. Here are some figures and facts that can help you to have a better understanding of the market: China is the world’s largest social network market. 80% of the…