10 Digital Strategies you need to learn if you work in Travel industry in China
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10 Digital Strategies you need to learn if you work in Travel industry in China

Nowadays, thanks to an increasing buying power, Chinese tourists began the most wanted all around the world. In 2015, more than 100 million Chinese tourists crossed borders of their country. Tourism companies have to know how to attract them and here we are going to introduce you how can you do that in an efficient…

Mao Tu Ying, the new name for TripAdvisor in China

Mao Tu Ying, the new name for TripAdvisor in China

TripAdvisor symbol is recognized . The brand has decided to change its name in China, DaoDao become Mao Tu Ying. It’s a combination between “owl” and “journey”, two words which well described the goal of TripAdvisor. Why TripAdvisor changes its name in China? Mao Tu Ying will now be used as the global brand in order…

Social media are critical for attracting Chinese tourists
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Social media are critical for attracting Chinese tourists

In 2014, there were 634 million netizens in China, which means almost half of the world’s netizens. In addition, 70% of the holiday booking were made online. How do Chinese holidaymakers plan their holidays? How do they find information? How do they share their experience with their friends? The vast majority use only one media…

Social Media influences Chinese travellers
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Social Media influences Chinese travellers

Through social media sites, Chinese population collects all kind of information about products, services and destinations before making their final traveling decisions. Social networks have become an essential and powerful source of information for Chinese tourists. Generally speaking, Chinese citizens spend a large amount of their time online, mainly on social networks and online entertainment….

How to attract Chinese tourist through social media?
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How to attract Chinese tourist through social media?

Social media play a vital role in the Chinese daily life, therefore marketing strategies have a great impact on hotels benefits. Hotel brands are fighting to attract Chinese travelers and the social media strategies seems the solution. China becomes the country which provides more tourists into the worldwide and Chinese are the travelers who more…

How to attract Chinese tourists with the Digital?
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How to attract Chinese tourists with the Digital?

The incredible increase of e-tourism in China China has experienced a particularly impressive growth over the last 5 years and although some industry are stoping to grow, this is not the case of two sectors: tourism and e-commerce. Chinese tourism market is indeed very sought after. It is not before the late 20th century that…