E-tourism’s success factors in China Before COVID Online tourism was booming in China. Revenue from online tourism reached 2.85 trillion yuan, accounting for 7.7% of total spending. As several countries maintained severe Covid-19 control regimes hurting inbound travel for a large portion of last year, establishing a weak foundation of comparison, FitchRatings predicts a robust…
A recent report published by Marriot Hotel in collaboration with Hurun Research conducted a survey of young luxury Chinese travellers. But who are these young Chinese travellers? They are what we call the Generation Y or Chinese millennials … The Chinese outbound market According to Travel China Guide, 120 million Chinese tourists went going…
Hotels today are competing with one another to meet Chinese tourists’ requirements. As the number of Chinese tourists increases, more and more hotel chains are making an effort to draw in this exclusive customer, which has surpassed the benchmark of 100 million visitors annually. Shorter visa processing times and a growing middle class in China…