8 Tips to Create a Successful Marketing Campaign in China
digital marketing | Marketing | social media

8 Tips to Create a Successful Marketing Campaign in China

You want to enter China, the most Dynamic and competitive Market in the World. Where should I start ? Bet on Digital First Increasing your online presence in the world’s largest internet market Since the nation opened as many as international expenditure within the 1970s, China has attracted a huge amount of international firms trying to capitalize over the country’s enormous inhabitants, financial advancement and newfound appetite for western purchaser items and companies. Much…

Why you should choose a China based Agency?
chinese tourists | digital marketing | Hotel Marketing | lead generation China | tourism

Why you should choose a China based Agency?

A Chinese tourism specialist based outside of China? Hundreds of Agencies around the world present themselves as China specialists. Most of them are based in Europe, North America, Australia or even India (those cheap fake leads providers) They are close to the customer – they meet you every day, drink coffee, they are nice BUT…

China Branding Problem
Branding | digital marketing | Marketing | social media

China Branding Problem

One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usually, the event was meticulously managed. But what struck me one of the most was an assortment of flyers on exhibit on the registration desk. In poorly intended typography, the titles in the flyers read: “China…

How to Launch Your Startup in China
Branding | digital marketing | e-Commerce | Marketing | social media

How to Launch Your Startup in China

I really don’t must rattle off any numbers – all jogging, inevitably, into your billions – to encourage you how large China’s tech current market is right now. It’s effectively produced and very visibly large.  It’s so huge that it might look daunting to any budding entrepreneur or established startup wanting to enter the marketplace. Additionally China has countless decades-old web giants and fast-rising, well-funded startups that it could look like there is not a single unfilled market still left on the market. But…

Golden Age of Chinese Social Media Influencers (KOL)
digital marketing | KOL | Luxury | Marketing | social media

Golden Age of Chinese Social Media Influencers (KOL)

You’ll find extra than 800 million world wide web customers in China, who are forever linked to their mobiles, tablets, and desktops. Regardless of this substantial number of potential on the internet customers lots of new corporations getting into the market battle to catch the attention of clients. How can you goal the Chinese market on the internet much more efficiently? What new strategies are makes and companies applying to bring in Chinese clients? The answer is on the net influencers, or ‘Wanghong’. Let’s check out how these…

2016 Saw Double-Digit Growth in Chinese Tourism Spending: UNWTO
chinese tourists | tourism

2016 Saw Double-Digit Growth in Chinese Tourism Spending: UNWTO

2016 benefits on expenditure from main outbound markets replicate expanding need for global tourism around the globe, as claimed in the hottest UNWTO Earth Tourism Barometer. Which has a 12% raise in paying out, China ongoing to lead worldwide outbound tourism, followed from the USA, Germany, the UK and France as major five spenders. “The hottest details on outbound tourism shelling out are certainly encouraging. Irrespective of the numerous troubles of recent yrs, outcomes of expending on travel overseas are in keeping with the 4% progress to 1.two billion global tourist arrivals…

China Overtakes U.S. in Luxury Watch Demand
Branding | chinese tourists | Fashion

China Overtakes U.S. in Luxury Watch Demand

China has surpassed the U.S. as being the country exhibiting the very best demand from customers for luxurious watches according to Online queries, in accordance to the study produced Wednesday. China signifies 23 per cent of all watch-related queries, based on the World Watch Report, published by Electronic Luxury Group. Gaining the most attention in China is Omega (20.2 % of lookups there), followed by Longines (18.9 %) and Rolex (10.5 %). It is the initial time since the study commenced in 2004 which the U.S. was…

Luxury Fashion Brands are Embracing the Athleisure in China
Fashion | Fashion in China | Luxury | ready-to-wear

Luxury Fashion Brands are Embracing the Athleisure in China

Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…