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The Chinese tourists culture of souvenir gifts
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The Chinese tourists culture of souvenir gifts

TRENDS The New China Outbound Tourism Handbook 2023 forecasts 228 million Chinese travellers per year by 2030. The international shopping measurement specialists calculated that 90% of a Chinese traveller’s budget is spent on shopping. Most of them spend an average of 1,460 euros per purchase. But these purchases are not only for the tourists themselves……