How to recruit the best opinion leaders for attracting Chinese tourists
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How to recruit the best opinion leaders for attracting Chinese tourists

As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand. Here are some figures and facts that can help you to have a better understanding of the market: China is the world’s largest social network market. 80% of the…

Chinese tourists are the main clientele for TripAdvisor

Chinese tourists are the main clientele for TripAdvisor

The company TripAdvisor is thinking that Chinese tourists are willing to visit the attractions of the world for a second or third time. China: the biggest market of TripAdvisor China is fast becoming the biggest tourist market of TripApdvisor because Chinese tourists are turning more and more to the company website to know countries, which…

The 9 nine developments in Chinese tourism
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The 9 nine developments in Chinese tourism

China is the largest source market of tourists for the 3rd consecutive year. China stays number one globally in terms of number of outbound trips and money spent during these trips. It seems that Chinese outbound tourism is however, changing, in fact tourists behaviour during these trips have profoundly changed. Here are the 9 major…

Australia warmly greets Chinese tourists
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Australia warmly greets Chinese tourists

To boost their tourism Australia is planning to offer a three-year multiple entry visa to Chinese travellers. Australia is situated in a strong competition zone for tourism with Indonesia or Thailand, its regional rivals. Australia’s pretty late initiative… Even if visa requirements remain much more tougher in Australia than in other countries, this 3 year visa…

Tasmania is attracting Chinese tourists
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Tasmania is attracting Chinese tourists

Over the past years, Tasmania has become a popular destination among Chinese tourists. In 2014, the number of Chinese visitors traveling to Tasmania has increased up to 61 percent compared to 2013. As Chinese travelers have curiosity to explore new places, Tasmania has become one of their destinations. China is the country which provides more…

Record number of Chinese tourists in Spain!
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Record number of Chinese tourists in Spain!

Last year, Spain became the third global holidays destination, after France and the United States. Spain received a record 65 million foreign tourists in 2014. This is the second consecutive year that Spain beats its record of of inbound tourism with 65 million visitors. That means an increase up to  7,1%  in comparison with the…

South Korea and Japan were the most popular destinations for Chinese tourists in 2014
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South Korea and Japan were the most popular destinations for Chinese tourists in 2014

Last year, South Korea and Japan were the principal destinations for Chinese tourists during their holidays. Increasingly more Chinese tourists are travelling to South Korea and Japan to take advantage of products at lowest prices. There are some reasons why Chinese travelers have preferred South Korean and Japan as their holiday destinations instead of exotic…

Australia is the most desired destination for Chinese tourists.
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Australia is the most desired destination for Chinese tourists.

The Colosseum of Rome, the Tour Eiffel of Paris or the Big Ben of London are no longer the preferred destinations to Chinese travelers while these days, the Opera House in Sidney or the Great Barrier Reef of Australia seem be the most desired holiday destination by Chinese tourists. Australia has become the favorite holiday…

How to attract Chinese tourist through social media?
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How to attract Chinese tourist through social media?

Social media play a vital role in the Chinese daily life, therefore marketing strategies have a great impact on hotels benefits. Hotel brands are fighting to attract Chinese travelers and the social media strategies seems the solution. China becomes the country which provides more tourists into the worldwide and Chinese are the travelers who more…