Massive tour groups are the hot trend in Chinese outbound tourism!

Massive tour groups are the hot trend in Chinese outbound tourism!

In China, you send no less than 4000 employees at a time! A trip offered by our boss ? Do not reject it ! Chinese cosmetics company called Perfect’s bosses recently decided to send their 4,500 employees on a trip to Netherlands. These ones can be added to the list that just emerged about Chinese…

Mao Tu Ying, the new name for TripAdvisor in China

Mao Tu Ying, the new name for TripAdvisor in China

TripAdvisor symbol is recognized . The brand has decided to change its name in China, DaoDao become Mao Tu Ying. It’s a combination between “owl” and “journey”, two words which well described the goal of TripAdvisor. Why TripAdvisor changes its name in China? Mao Tu Ying will now be used as the global brand in order…

How to recruit the best opinion leaders for attracting Chinese tourists
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How to recruit the best opinion leaders for attracting Chinese tourists

As you may probably well, know, social media in China is booming and becoming an excellent way for companies to promote their products or their brand. Here are some figures and facts that can help you to have a better understanding of the market: China is the world’s largest social network market. 80% of the…

How do rich Chinese choose their Golf destination ?
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How do rich Chinese choose their Golf destination ?

Golf in China used to face massive suppression, especially during Mao Zedong’s reign, who qualified the sport as a “Sport for millionaires” turns out he was right. Indeed, practicing Golf isn’t accessible to anybody, a recent poll of millionaires depicted Golf as their favourite sport when abroad. Scottish Golf Clubs are seizing the opportunity It…

A Chinese CEO offers a trip to France for 6,400 of his employees!

A Chinese CEO offers a trip to France for 6,400 of his employees!

Major companies for massive inbound Chinese tourists ! This extraordinary journey requires a logistic up to it. It was aboard 84 commercial flights that Chinese workers landed on 5 May in Paris. It’s a major challenge for the French authorities. Atout France, which ensures promoting France abroad, was on the warpath. From the airport, formalities…

The 9 nine developments in Chinese tourism
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The 9 nine developments in Chinese tourism

China is the largest source market of tourists for the 3rd consecutive year. China stays number one globally in terms of number of outbound trips and money spent during these trips. It seems that Chinese outbound tourism is however, changing, in fact tourists behaviour during these trips have profoundly changed. Here are the 9 major…

Tasmania is attracting Chinese tourists
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Tasmania is attracting Chinese tourists

Over the past years, Tasmania has become a popular destination among Chinese tourists. In 2014, the number of Chinese visitors traveling to Tasmania has increased up to 61 percent compared to 2013. As Chinese travelers have curiosity to explore new places, Tasmania has become one of their destinations. China is the country which provides more…

Do Chinese tourists prefer personalized travel ?
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Do Chinese tourists prefer personalized travel ?

The group travels are set aside for Chinese tourists. You will not any more see them getting out of several buses per ton. Those are increasingly many to turn to the personalized travel, more interesting according to their taste. Chinese tourists The Chinese tourists have been for a few years encouraged by the Chinese government to travel abroad….

Record number of Chinese tourists in Spain!
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Record number of Chinese tourists in Spain!

Last year, Spain became the third global holidays destination, after France and the United States. Spain received a record 65 million foreign tourists in 2014. This is the second consecutive year that Spain beats its record of of inbound tourism with 65 million visitors. That means an increase up to  7,1%  in comparison with the…