Airlines in China : Most Effective Marketing Strategy
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Airlines in China : Most Effective Marketing Strategy

Airlines Marketing is a big step for every international airlines company which want to develop their service in China. China’s airlines face opportunities and challenges China’s airlines face opportunities and challenges from expected increased market competition which begin to grow so fast. China’s big three airlines are Air China, China Eastern Airlines, and China Southern…

China Branding Problem
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China Branding Problem

One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usually, the event was meticulously managed. But what struck me one of the most was an assortment of flyers on exhibit on the registration desk. In poorly intended typography, the titles in the flyers read: “China…

Golden Age of Chinese Social Media Influencers (KOL)
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Golden Age of Chinese Social Media Influencers (KOL)

You’ll find extra than 800 million world wide web customers in China, who are forever linked to their mobiles, tablets, and desktops. Regardless of this substantial number of potential on the internet customers lots of new corporations getting into the market battle to catch the attention of clients. How can you goal the Chinese market on the internet much more efficiently? What new strategies are makes and companies applying to bring in Chinese clients? The answer is on the net influencers, or ‘Wanghong’. Let’s check out how these…

China Overtakes U.S. in Luxury Watch Demand
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China Overtakes U.S. in Luxury Watch Demand

China has surpassed the U.S. as being the country exhibiting the very best demand from customers for luxurious watches according to Online queries, in accordance to the study produced Wednesday. China signifies 23 per cent of all watch-related queries, based on the World Watch Report, published by Electronic Luxury Group. Gaining the most attention in China is Omega (20.2 % of lookups there), followed by Longines (18.9 %) and Rolex (10.5 %). It is the initial time since the study commenced in 2004 which the U.S. was…

Luxury Fashion Brands are Embracing the Athleisure in China
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Luxury Fashion Brands are Embracing the Athleisure in China

Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…

Why Travel Agencies have to invest Online Communication in China?
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Why Travel Agencies have to invest Online Communication in China?

“Mark Lin, 28, and Amy Chen,26, have spend over 20 hours online this week seeking information to plan out their honeymoon in Bali this coming October.” explain the founder of this travel Agency. They feel really excited about this independent travel experience even thought its not easy to do this job by themselves. Living couple miles…

How will the fall of the yuan affect attracting Chinese Tourists?
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How will the fall of the yuan affect attracting Chinese Tourists?

After last week’s Yuan dip, everyone has earned the right to wonder whether the Chinese tourist flood will continue to be as profitable as before. Last year more than 100 million Chinese travel traveled abroad. Their most favorite activity was undoubtedly luxury shopping with a particular taste for famous brands like Louis Vuitton, Cartier, Gucci…