Where rich Chinese tourists are travelling in 2023
| |

Where rich Chinese tourists are travelling in 2023

Nothing is ever as it seems: despite Sino-Japanese tensions caused by a dispute over some uninhabited island, 29% of survey respondents from mainland China ranked Japan as their top travel destination in 2023. That is an 18% increase from previous years. With so many new openings, events, and other occurrences in Japan right now, it’s…

The Chinese tourist’s evolution in 2023
| |

The Chinese tourist’s evolution in 2023

The stereotype of a group of Chinese tourists leaving a bus, their cameras ready to shoot, as they go sightseeing in a tourist site. Chinese tourism travel habits are also changing. According to recent statistics, Chinese travelers are increasingly turning down group trips to go on an adventure of their own. They seem to have more…

Will Italy become the first « welcome Chinese » country in 2023?
|

Will Italy become the first « welcome Chinese » country in 2023?

Italy want to welcome more Chinese tourists in 2023. Italy will giveup its anti-COVID controls for Chinese travellers by Reuters on Tuesday showed. It is a GREAT news for all Chinese travel industry. The re-opening of China’s borders is a great sign for all the TOURISM industry in the country (and in the world. From…

3 Keys to understand the Chinese Travelers
| |

3 Keys to understand the Chinese Travelers

Unlike individualistic westerners, the Chinese are hugely influenced by the members of their society. As a result, their actions and behavior to a large extent are influenced by the people from their social group, family, business partners, peers, etc. Chinese travel not only for relaxation and fun but also to increase their social status. Traveling abroad…

How to attract Chinese tourists with the Digital?
| |

How to attract Chinese tourists with the Digital?

  in 2023, EVERYTHING is digital with the tourism industry in China. Sales, marketing, Promotion, Loyatly, Project, travel management, suppliers …  Digital is everywhere. All Digital agencies survives.  Most of Traditionnal offline agencies have died in China during lockdowns and pandemic.  Digital is the key to attract Chinese travellers in 2023     The incredible…

New requirements for keeping Chinese tourists in 2023!
|

New requirements for keeping Chinese tourists in 2023!

With 100 million Chinese tourists setting out to discover the world more and more customer needs have to be met. This clientèle that more and more countries will be trying to attract in 2023 because of their number and their high purchasing power has more requirements. The basic needs of Chinese tourists are satisfied: slippers…

Museum Marketing to Attract Chinese Tourists: Advertising & Communication Guide
| |

Museum Marketing to Attract Chinese Tourists: Advertising & Communication Guide

Chinese tourists are returning and it’s time to adapt to the new wave of more sophisticated and digitally oriented visitors. Apart from holiday resorts and natural attractions, Chinese people will also go to museums and it’s predicted that more and more people will be interested in such entertainment. In the past museums were treated as…

Affluent Chinese families value Western education as they believe it builds independent thinking
|

Affluent Chinese families value Western education as they believe it builds independent thinking

Sunday’s Bloomberg report by Kanoko Matsuyama stated that wealthy Chinese parents are sending their children to international schools in Japan to receive a Western education at a premium price. read more In December, international schools in China were compelled to adopt state-approved curriculums. The Communist Party’s ideologically driven desire to instill patriotism and curb disobedience…

China’s Real Estate debt crisis just begins
|

China’s Real Estate debt crisis just begins

Charlene Chu, renowned among China watchers for her warnings of a debt bubble during her tenure at Fitch Ratings, claims that the pain for Chinese real estate loans is just beginning. China Evergrande Group and others have defaulted on a multitude of bonds as a result of Beijing’s sweeping crackdown on real estate leverage. According…