France remains a major destination for Chinese travellers France has been shocked by the terrosim attacks that has decreased their popularity among Chinese travellers. Even though Chinese outbound tourism favorite destinations are other Asian regions like Hong-Kong, Japan, Taiwan, South-Korea, Thailand and Singapore, Chinese tourism in Europe remains strong and especially in France. As of…
New Zealand has been increasing in popularity among Chinese tourists. According to the official New Zealand Tourism website, in 2015, New Zealand attracted more than 350,000 visitors. The number of tourists increased by 34% in 2015 in comparison to 2014. They are also staying longer compared the previous year with an increase of around 70% of…
Asia will grasp most of the Chinese outbound tourists The Pacific part of Asia will remain a first choice destination for the upcoming Chinese outbound tourists increase, the market is believed to grow by 17% in 2007 according to analysis from Euromonitor International. Top 7 destinations for Chinese tourists Thanks to an overall income rise…
Australian Chinese tourism market According to official data from Australia Tourism organisation, China is the second largest tourism market in terms of arrival for Australia. Chinese people are high spenders. Actually, one Chinese will spend around US$7,000 instead of US$3,500 for most of other citizens. Chinese tourists are the biggest spenders in Australia with a…
Are you a travel agency trying to enter the Chinese market? We can totally understand your desire as China is the biggest outbound market in the world. However, it should be noted that if you want to build a viable travel agency in China you will have to tailor your strategy and mainly go online….
Throughout the main touristic forums in China, we can draw up the portrait of Chinese travelers. According to their behaviors, we can therefore understand and identify Chinese tourists particularities. 1- Chinese (old) people like travelling in a group : They favor travels surrounded by members of their family or travelling companions. Indeed, family relations have a…
Understand and identify Chinese tourists particularities. 1- Chinese people like travelling in a group They favor travels surrounded by members of their family or travelling companions. Indeed, family relations have a really important place in Chinese culture, especially when it comes to relatives as such as parents. Hence, it is logical that their main interest…
Chinese millennials are very different from older Chinese generations. The top characteristics of this social group are: their income, activities and more independence. Some quick facts about Chinese millennials About 2/3 of Chinese millennials are college graduates and 8 out of 10 are employed full-time. As a result, they receive higher incomes with more than…
Digital is the new way to attract Chinese tourist You may be an online travel agency looking to reach Chinese customers. You have wonderful, peaceful and beautiful destinations to offer. The only issue, is that reaching your target Chinese customers won't be easy if you only focus on aspect. In this article, we will give…