Brand in China]

One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usual, the event was meticulously managed. But what struck me of the most was an assortment of flyers on exhibit at the registration desk. In poorly intended typography, the titles in the flyers read: “China to…