The best Way to attract Chinese tourists in Australia
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The best Way to attract Chinese tourists in Australia

Australia welcomed 8.7 million international visitors in the year ending August 2017, up 8.2%. More than one million Chinese tourists visited Australia in 2016. The number of Chinese tourists visiting Australia is set to more than triple to 3.3 million per year by 2026. Chinese tourists spent more than spent $9.2 billion in Australia last…

‘Restaurant Australia’, Australia’s new food and wine campaign to seduce Chinese travellers
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‘Restaurant Australia’, Australia’s new food and wine campaign to seduce Chinese travellers

Tourism Australia launches a new food and wine campaign, ‘Restaurant Australia’ Until now, the different campaigns Tourism Australia has launched involved beautiful girls, luxurious experiences and many celebrities, like the controversial slogan “Where the bloody hell are you?” However, the success wasn’t always the one expected. Below is the misinterpreted but yet famous Australian commercial:…

Australia warmly greets Chinese tourists
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Australia warmly greets Chinese tourists

To boost their tourism Australia is planning to offer a three-year multiple entry visa to Chinese travellers. Australia is situated in a strong competition zone for tourism with Indonesia or Thailand, its regional rivals. Australia’s pretty late initiative… Even if visa requirements remain much more tougher in Australia than in other countries, this 3 year visa…

Majority Chinese tourists will travel around Asia in 2015
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Majority Chinese tourists will travel around Asia in 2015

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travelers. Over the last years, the number of Chinese outbound travelers has rapidly increased becoming in the largest source of tourists. However the behavior of these tourists has also changed….

Australia is the most desired destination for Chinese tourists.
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Australia is the most desired destination for Chinese tourists.

The Colosseum of Rome, the Tour Eiffel of Paris or the Big Ben of London are no longer the preferred destinations to Chinese travelers while these days, the Opera House in Sidney or the Great Barrier Reef of Australia seem be the most desired holiday destination by Chinese tourists. Australia has become the favorite holiday…

Australia and New-Zealand actively seek Chinese tourist
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Australia and New-Zealand actively seek Chinese tourist

The newly wealthy young Chinese are educated, technically inclined, sophisticated and travel extensively for experiences and shopping. As per the report published by united nation’s world tourism organization, in 2013 Chinese spent a whopping US $ 139 billion, more than travellers’ from any other country. Also the number of Chinese travelers went up by 14…

Why are the USA attracting more Chinese tourists than Australia?
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Why are the USA attracting more Chinese tourists than Australia?

According to the China Tourism Academy, Australia was one of the top 5 favorite destinations of Chinese tourist. The country was however lagging behind New Zealand, USA and Canada. Here are the reasons why Australia attracted fewer tourists than other countries: The country is more appealing to Chinese tourists… According to a study conducted by…