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Chinese rich millenials spend $65,000 on travel per year !
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Chinese rich millenials spend $65,000 on travel per year !

A recent report published by Marriot Hotel in collaboration with Hurun Research conducted a survey of young luxury Chinese travellers. But who are these young Chinese travellers? They are what we call the Generation Y or Chinese millennials … The Chinese outbound market   According to Travel China Guide, 120 million Chinese tourists went going…

Top of Digital marketing strategies for hotels to attract Chinese customers
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Top of Digital marketing strategies for hotels to attract Chinese customers

Marketing strategies for hotels looking to attract Chinese customers Are you a hotel trying to attract Chinese tourists? Well, you made the right decision because China has the biggest outbound tourism market in the world. According to Travel China Guide, there were more than 120 million Chinese people going abroad last year in 2015, with…

Medical Tourism is booming in China
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Medical Tourism is booming in China

Medical tourism is expanding all over the world ! People in the world wants to enjoy the best medical treatments. Especially in countries where medical systems are not effective or too expensive. That’s why, medical tourism is expanding in various countries and for different reasons. Chinese Medical Tourism   Western tourists are interesting in Chinese medical…

70% of outbound Chinese tourists were independent travelers
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70% of outbound Chinese tourists were independent travelers

New wave of independent Chinese travelers  When you think about Chinese tourists, you are thinking about those bunch of cars with Chinese tourist inside, right? Well, the trend tend to be changed with this new wave of independent Chinese travelers ! The pollutant air in China push some Chinese travelers to travel overseas and to…

More Chinese second-tier cities are expected to travel to international destinations

More Chinese second-tier cities are expected to travel to international destinations

China provides more and more travellers: it is estimated that more than 200 million trips will be taken by Chinese tourists in 2015. It also seems that the profile of Chinese tourists is slowly changing. According to China Outbound Tourism Research Institute (COTRI), we should expect more travellers coming from second- and third- tier cities….

Go mobile to attract Chinese tourists
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Go mobile to attract Chinese tourists

According to the last report from Hotels.com, Chinese tourists should be around 174 million by 2019 to spend $264 million overseas. They will be mainly constituted of techsavy millennials with important buying power. Young Chinese are well on their way to take over the Chinese outbound market and hotel owner should stay aware of this….

Chinese tourists flock to Egypt for the Pyramids!
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Chinese tourists flock to Egypt for the Pyramids!

Chinese tourists in Egypt Egypt, the land of pyramids and cultural heritage, seems to have lost the sounds of the ever-jingling bells of its foreign visitors after going through a revolution. Most of the visitors of the Egyptian magnificent structures were the Americans and the Europeans all these years. Now, the Chinese have managed to…

Massive tour groups are the hot trend in Chinese outbound tourism!

Massive tour groups are the hot trend in Chinese outbound tourism!

In China, you send no less than 4000 employees at a time! A trip offered by our boss ? Do not reject it ! Chinese cosmetics company called Perfect’s bosses recently decided to send their 4,500 employees on a trip to Netherlands. These ones can be added to the list that just emerged about Chinese…

Chinese tourists are the biggest spenders in the world!

Chinese tourists are the biggest spenders in the world!

Tourists from mainland China reach first place worldwide for expenses incurred when they are traveling. This is the fourth consecutive year according to Global Blue statistics. Substantial expenses Spending by Chinese tourists rose 3% from the previous year and this also represents 10 points of difference with Russia, which ranks second place. While growth for…