New Regulations on Chinese KOL(Influencers)
e-Commerce | Entertainment | KOL | social media

New Regulations on Chinese KOL(Influencers)

China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…

Xiaohongshu’s public apology for photoshoped tourist photos
social media | tourism

Xiaohongshu’s public apology for photoshoped tourist photos

The local tourism industry is booming in China, and Xiaohongshu(the instagram of China) is playing a role in local promotion in 2022. The world is more beautiful with the help of PS (photoshop) Billboards are now a thing of the past, and what they can advertise are posts on their social networks like pic sharing…

5 Chinese marketing terms you need to know in 2020
digital marketing | e-Commerce | KOL | lead generation China | Marketing | social media | Uncategorized

5 Chinese marketing terms you need to know in 2020

To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…

The monetization on the Chinese Xiaohongshu platform
Branding | e-Commerce | KOL | Marketing | social media

The monetization on the Chinese Xiaohongshu platform

By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven…

South Africa invest in WeChat to lure Chinese tourists
digital marketing | social media

South Africa invest in WeChat to lure Chinese tourists

South Africa signs deal with Tencent to boost Chinese tourists , and invest in WeChat Marketing to attract more Chinese independant travelers with high income.  South Africa along with other African countries has become a popular overseas travelling destination for Chinese tourists, driven by their increasing spending power and demand for in-depth travel experiences. The…

New marketing strategy of Lido to lure Chinese tourists
Entertainment | Marketing | social media

New marketing strategy of Lido to lure Chinese tourists

Lido Paris Famous Cabaret wants to attrach Chinese tourists, and has bet on a new tool… WeChat.  Discover how to attrach Chinese travelers with this super App.   Lido Develop a WeChat mini Program A walk around the Champs-Élysées in transit to a night of ribbon, sequins, and quills — barely any things are more…

Spain ranked as the fifth most popular destination for Chinese tourists
chinese tourists | social media

Spain ranked as the fifth most popular destination for Chinese tourists

As we can see, Spain is among the favorite Chinese destination. Chinese tourists contributed $1.82 billion to the Spanish economy last year. A lot of Spanish cities such as Barcelona and Madrid have responded by developing new strategies to cater to the ever-increasing number of Chinese visitors. Barcelona’s Gaudí: The iconic Barcelona building attracts an…