How to attract Chinese tourists with the Digital?
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How to attract Chinese tourists with the Digital?

  in 2023, EVERYTHING is digital with the tourism industry in China. Sales, marketing, Promotion, Loyatly, Project, travel management, suppliers …  Digital is everywhere. All Digital agencies survives.  Most of Traditionnal offline agencies have died in China during lockdowns and pandemic.  Digital is the key to attract Chinese travellers in 2023     The incredible…

Leisure Is a Huge e-Market in China
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Leisure Is a Huge e-Market in China

The average daily online leisure time for Chinese people has reached 4.9 hours in the past year, with an average annual leisure consumption of 5,647 yuan (about $863), according to a report recently released. Published on December 9th, “Leisure Green Paper: China’s Leisure Development Report from 2019 to 2020” is a collaboration between the Chinese…

Brands should REALLY be carreful about their Social Media communication

Brands should REALLY be carreful about their Social Media communication

The US confectionery firm Mars Wrigley has stated that it “respects China’s national sovereignty” and apologized after an advertising for its Snickers bar referred to Taiwan as a country, provoking fury in China. China’s social media quickly adopted screenshots of promotion for the nutty confections featuring the South Korean pop group BTS. “We are aware…

The latest marketing news from China
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The latest marketing news from China

This week’s roundup features three campaigns: Louis Vuitton’s new brand ambassadors; First Aid Beauty’s partnership with Cyndi Wang, “Sisters Who Make Waves”; and Tmall Global’s skateboarding program. Louis Vuitton selects TNT as brand ambassador Louis Vuitton has named TNT, a group of Chinese boys also known as Teens in Times, as brand ambassadors. The campaign…

Do you want to collaborate with chinese travel agencies ?
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Do you want to collaborate with chinese travel agencies ?

Chinese tourists will start to travel in 2022, many countries already open their border to them. In China, 80% of white collars plan to travel oversea when borders will be open according to travel association. As a professional of tourism, you want to make sure that your company is on the map for all tourists….

Regulations in 2022 get tougher for Chinese tech companies
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Regulations in 2022 get tougher for Chinese tech companies

China’s regulator asks tech companies not to force users to download apps China’s information technology regulator has asked technology companies to stop forcing users to download applications from their websites. The suggestion could cut into the profits of major internet companies, as they could see the number of application and data users decline. Chinese Internet…