Brands should REALLY be carreful about their Social Media communication

Brands should REALLY be carreful about their Social Media communication

The US confectionery firm Mars Wrigley has stated that it “respects China’s national sovereignty” and apologized after an advertising for its Snickers bar referred to Taiwan as a country, provoking fury in China. China’s social media quickly adopted screenshots of promotion for the nutty confections featuring the South Korean pop group BTS. “We are aware…

The latest marketing news from China
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The latest marketing news from China

This week’s roundup features three campaigns: Louis Vuitton’s new brand ambassadors; First Aid Beauty’s partnership with Cyndi Wang, “Sisters Who Make Waves”; and Tmall Global’s skateboarding program. Louis Vuitton selects TNT as brand ambassador Louis Vuitton has named TNT, a group of Chinese boys also known as Teens in Times, as brand ambassadors. The campaign…

Do you want to collaborate with chinese travel agencies ?
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Do you want to collaborate with chinese travel agencies ?

Chinese tourists will start to travel in 2022, many countries already open their border to them. In China, 80% of white collars plan to travel oversea when borders will be open according to travel association. As a professional of tourism, you want to make sure that your company is on the map for all tourists….

Regulations in 2022 get tougher for Chinese tech companies
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Regulations in 2022 get tougher for Chinese tech companies

China’s regulator asks tech companies not to force users to download apps China’s information technology regulator has asked technology companies to stop forcing users to download applications from their websites. The suggestion could cut into the profits of major internet companies, as they could see the number of application and data users decline. Chinese Internet…

Online Marketing to China (A Step-by-Step Guide 2022)
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Online Marketing to China (A Step-by-Step Guide 2022)

“Online marketing”  aims to help every brand /Company to develop their Visibility and promote their product and service in China in 2022….  Search Engine Marketing  Social media Marketing  Reputation / PR / influenceur Marketing  E-Commerce in China  online Advertising in China  Which apps should you use to promote your business in China ? WeChat In…

New Regulations on Chinese KOL(Influencers)
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New Regulations on Chinese KOL(Influencers)

China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…

Xiaohongshu’s public apology for photoshoped tourist photos
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Xiaohongshu’s public apology for photoshoped tourist photos

The local tourism industry is booming in China, and Xiaohongshu(the instagram of China) is playing a role in local promotion in 2022. The world is more beautiful with the help of PS (photoshop) Billboards are now a thing of the past, and what they can advertise are posts on their social networks like pic sharing…