Mauritius plan to attract more Chinese tourists 2023
Mauritius is ranked No.1 preferred destination for Chinese tourists
among 100 international destinations, according to a survey released by China National Tourism Administration (CNTA) in collaboration with Mafengwo.com.
Mauritius lifts all Covid restrictions and welcome Chinese tourists again.
The survey was conducted between 4th February and 12th May 2016. Mauritius is the most preferred destination with 1,864,558 on 100 million WeChat user’s votes.motional activities in China, especially to tap the immense potential Chinese tourism market has to offer in this growing field.
- Air-Mauritius started direct flights to major cities in China such as Shanghai,
- Mauritius will start again their aggressive marketing plan to traget Chinese tourists.
Aggressive digital marketing strategy for Mauritius to attract Chinese tourists!
Mauritius, is a great destination for Chinese people.
Also called by Chiense the Pearl of Indian Ocean, They love a diverse and rich island with tremendous natural treasures
And of course, they enjoy taking picture of their world-famous beaches. *
They enjoy also mountains, rivers and gorges, Young generation of Chinese love more and more outdoor and extreme activities, hiking, quad biking canyoning in the gorges and rivers,
Chinese Tourists enjoy extraordinary experience like Seaplane, or helicopter, parachute rides over the lagoons. Chinese are really willing to spend monye after 3 years of restriction.
More than 140 tour operators in China used to propose Mauritius as Wedding Destination (or Honey moon).
Mauritius has been seeing a positive feedback from Chinese travellers
China has immense potential in China
China has immense potential to offer to the global tourism market.
Chinese tourists are now the target of every country’s tourism boards, as they have travelled and spent extensively, than tourists from any other country in the year 2013, giving them the top slot in this category. Mauritius is trying to tap this immense potential of Chinese tourists.
Mauritius is becoming the strategic center to facilitate Africa-China trade
Outbound Chinese tourists are BACK in 2023
180 million tourists in 2019; with an estimated spending of US$ 129 billion.
Backed by such figures Chinese tourism market is the target of every tourism board. Chinese have an inclination for island and beach destinations such as Bali, Maldives, and Hawaii.
The rapid economic development, growing wealth and prosperity, leading to urbanization at a fast pace, all have contributed to an increase in the disposable incomes.
Along with these factors, the government’s policy to relax travel norms, austerity measures have all led to the increase in the number of Chinese travelling to various destinations in the world. For example the number of Chinese travelling to places like Hong Kong, and Macau has increased from 10 million in 2000 to 80 million last year. With such potential the Chinese tourist has been a subject of attention for Mauritius tourism board, as well!
Chinese tourists are priority number one for Mauritius
Mauritius considers tapping a part of this growing number of Chinese tourists important for the country’s economic development. As the European tourists, a great source of tourism revenue earlier has been receding due to the economic slowdown in Europe.
Mauritius, full of beautiful, exotic, calm, serene water bodies is confident of attracting the young, wealthy, hardworking, tech savvy young Chinese. Purchase manager Wang Ning, CYTS tours, China, supports this claim saying that the free visa policy is attracting many Chinese tourists to the exotic Mauritius locations. Gold, high-altitude jumping, deep sea finishing are among the favorite activities Chinese of tourists in Mauritius.
The many tour operators in China have been seeing an increase in the number of bookings for Mauritius destinations.
All Mauritius travel players are passive , which is WRONG
To succeed with Chinese outbound agencies or Travellers, agencies have to be active
For Mauritius tourism industry players, it is a good idea to start their own marketing strategy in synergy with what has been initiated by Mauritius itself. In order to do that properly, as a tourism industry player you need to reach the Chinese tourists where they are.
This means a full blown out online marketing campaign including the following steps :
- Have a China-localised website translated in Chinese matching the Chinese netizens standards
- Do SEO/SEM to improve your e-reputation
- Community management on the main travel-specialised communities and Chinese social networks (Weibo, Wechat) since Chinese spend a third of their weekly 25 hours online connected there
- Online PR to have experts talking about your company
- Have well designed personalized multimedia content to send a clear and very appealing message
To go further
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