by Claire VEROT | Jul 2, 2020 | digital marketing, e-Commerce, KOL, lead generation China, Marketing, social media, Uncategorized
To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese...
by Claire VEROT | Jun 24, 2020 | digital marketing, e-Commerce, lead generation China, Luxury, Marketing, Uncategorized
You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you. Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop...
by Claire VEROT | Jun 10, 2020 | Branding, e-Commerce, KOL, Marketing, social media
By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks...
by Claire VEROT | Jun 5, 2020 | e-Commerce, Marketing
China offers many business opportunities for foreigners and locals alike. However, the level of success depends on your strategy. The unstable nature of doing business in China explains why some foreign entrepreneurs get rich by investing there, while others are...
by Claire VEROT | Jun 5, 2020 | Fashion, Marketing
Investors are watching China closely for the economic trend following the coronavirus. Recent earnings reports from leading Western companies with a strong presence in China are encouraging. Of course, data from China itself has suggested that a rebound is beginning...
by Claire VEROT | Jun 4, 2020 | digital marketing, e-Commerce, Marketing, Real Estate
The time has come to establish a foothold in China, thanks to technological breakthroughs China is preparing to issue a digital version of its currency, the yuan. That said, if you want to start a business in China, now is the right time to do so, as technology has...
