Marketing to Chinese Tourists in Mauritius
- 1,275,227 international tourists visited Mauritius by 2016
- Nearly 79,374 Chinese Tourists in Mauritius by 2016
Overview of Tourism in Mauritius
There are no words to express the beauty of Mauritius. Blessed by its beautiful landscape made of rich lush forest, wild waterfalls, unique wildlife, Rocky Mountains, white sand beaches and breathtaking crystal clear turquoise lagoons, Mauritius is a heavenly destination for tourists from all over the world.
Mauritius is becoming one of the most popular destinations for tourists from all over the world looking for a high-end and exotic holiday on a tropic amazing paradise island.
Tourism in Mauritius is the important share of the Mauritian economy as well as a significant source of its foreign exchange income.
This beautiful island possesses a wide range of natural attractions as well as many man-made attractions. The perfect destination to enjoy a sub-tropical climate, clear postcard beaches, calm sea conditions, tropical fauna and flora complemented by a multi-ethnic and cultural population that is friendly and welcoming.
The hotel industry in Mauritius is a very well organized industry. The industry has constantly upgraded the quality of accommodation to cater to the demands of the International tourist
Many resorts and hotels have been accommodated with the high technology and services for the best tourist comfort, with their large variety of services like the sauna, massages, private Jacuzzi, well-designed gardens, providing fairylike atmosphere.
2017: the 45th anniversary of China-Mauritius Friendship
China is Mauritius’s second largest trade partner and Mauritius is now a popular African destination for Chinese tourists.
The number of trips made by Chinese tourists has increased to nearly 100,000 per year, since 2013 when China and Mauritius signed an agreement on mutual visa exemption.
According to the Mauritius tourism authority, nearly 80,000-90,000 Chinese tourists annually have paid visits in recent years. The country hopes the figure could reach 100,000 this year and more than 200,000 in years to come.
Air Mauritius has also opened direct flights between Mauritius and Beijing, Shanghai, HongKong, Guangdong province’s Guangzhou and Sichuan province’s Chengdu.
The country now has more than 110 hotels and offers 350,000 guest rooms. In order to provide the best services to Chinese tourists, all local hotels have employed Chinese speaking staff to offer better experiences for their Chinese clients. Moreover, Chinese foods have been added to the menu of many restaurants.
Family, honeymoon, outdoor sports, and golf-themed tours are the main attractive activities promote by Mauritius tourism authority in the Chinese market. In addition, the country has regularly hosted various festivals and events.
It is now important to know how you can lure all these Chinese tourists. what is the right marketing strategy for attracting them?
Lets me provide you some important digital marketing strategies for make it possible.
Lead generation is the first step
Lead generation is the marketing process of stimulating and capturing Chinese internet users and converting them into customers. Lead generation often uses digital channels such as social media, Website…etc.
Thanks to all these leads you have access to their personal information such as email address, name, phone number or even address. Then, with all their information you can directly contact them and develop a strong engagement.
Chinese website is important
No doubt! Chinese internet users trust more Chinese Website than English website. With more than 900 million Chinese internet users, Get more visibility in the most connected country in the world, through a Chinese Website is essential
Your website should respect a certain kind of “protocol” to make sure that it will be easily found by the Chinese visitor.
The Chinese’s tourists want to see unique and authentic content before taking their decisions. In China, tourism professional willing to attract Chinese tourist should, first of all, understand the culture of the Chinese and adapt their services to them. They are becoming more and more sophisticated; they love luxury services.
You should also, be available for your Chinese visitors. The best would be to have a 24/24h customer service able to reply to any queries anytime.
Baidu Search Engine Marketing
Baidu is the largest Chinese search engine with 80% of the market. The process is different in China; it requires different skills and techniques compared to western search engines like Google. Well-done, Baidu SEO generate more exposure and traffic. Our team will help you to optimize your website and the content in order to deliver better SEO results on Baidu.
Smart SEO strategy focuses to provide high-level of ranking to your website but also creating good quality content for potential customers.
The backlinks are also important for SEO, in order to increase visibility to your website. SEO optimized website and content will give to your website to be trustworthy and reliable. Finally, you can also use PPC (pay-per-click) which is the fact of paying to rank higher on a set of keywords.
Online Reputation very important for Chinese
The internet is full of many storytellings and news that could affect your agency image in one way or the other. A reputation can’t just affect your personal life, but also your company image and in China, it’s mean a lot. The Chinese’s tourists are looking for tourism agency that has a good online reputation and more visibility.
This is the reason why the agency often tries to create a social buzz to improve their reputation. A tourist agency that wants to keep the Chinese as active clients has to promote its image on the right online portals to engage Chinese interest. Social media platforms like Weibo, Wechat, Douban can be used by marketers or use Chinese bloggers, key opinion leaders, banner displays, and influencers.
Bad contents will be censored by the Chinese authority and generate a bad reputation about your agency. This situation could be really influenced tourist ‘decision and pushing down your travel agency image and you could also lose all credibility among Chinese tourist. As Chinese consumers are now connected, it’s easy for them to get all information about what they need, and also know what people said about your agency and listen to the conversation.
Social media ; target Chinese Travellers Community
Chinese social media landscape is unique, fragmented and dynamic, and is not so difficult; the secret is to generate “traffic”.
We know how to start, how to facilitate and develop these conversations among Chinese citizens. We combine Online Public Relations, Design and Viral Marketing with attractive communication methods on every Chinese platform: Wechat, Weibo, Tieba, Tianya, Douban… etc.
WeChat is a Chinese version of Facebook. It is an audio and text instant messaging app with a lot of functionalities such as book reservation, wechat account for agency, Wechat pay, buy a taxi, …There are more than 800 million active users all around the world.
Weibo is a microblogging platform just like Twitter. They have more than 550 million active users. If you want to be connected with Chinese tourists you have to be present on WeChat and Weibo. You can create on both platforms an official account which will offer you special features.
You know the important asset to attract Chinese tourists, but the fact is you can’t apply all these things alone. You really need a good digital marketing agency, which has a right expertise and Chinese market experience to help you to enter in the Chinese tourism market.
Chinese tourism market is very competitive. You have to think in long-term and marketing strategy because the ROI (Return on Investment) will be huge. A Chinese tourist is the “king” of outbound tourism, every country wants to lure them, so doesn’t be late, the decision is now.
We are GMA(Gentlemen Marketing Agency)
GMA is not just a simple digital marketing agency, we are the best in term of innovative marketing strategy. We think with you.
GMA is a digital Tourist agency based in Shanghai, Beijing, and Shenzhen with 7years of sucessful experience in the China market.We totally understand you and we are there to think with you.
Thanks to our Chinese expert team composed of nearly 45 experts, we are your best chance to attract more and more Chinese Clients.
We used to work with an international Company ;
tourist agency over the world like Objectif France, Jacada Travel, Luxury Beach House Maldives… can be testified about our services and the result in their agency.
We can help, just contact us.
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I would like to launch a business of travel agency in Mauritus, for Chinese tourists, how can you help me?
How much money should I invest?