How to Market your hotel for Chinese travelers?
Market hotel for Chinese travelers is a big investment. The tourism sector is one of the most developed sectors in China with more than 120 million people going abroad in 2015, an increase of 12% compared to the year before, investors and hotel owners have what to scratch!
Chinese Tourism: the sector to invest
Chinese people do not hesitate to pack their bags once they want to change the air and get out of the routine and stress of everyday life, and the destinations are so many and different which boost the opportunities to seize for the investors!
There is no doubt that the tourism sector is the sector to invest in if you are passionate about China or the Chinese market.
Do not go blind! Developing a well-defined marketing strategy is essential before taking the slightest step, we have collected some tips to follow to face the diversity in terms of competitors, and generate more leads because after all … it’s your goal!
Are you ready? Let’s go!
Do not think too much … yes before hiring maids you first need a website; I will even say that it is essential that you have one! After all, that’s what represents you, it’s the image you’d like to give to your potential customers.
You will not speak to Chinese in German … Find a translator who will faithfully translate your content, by the way, the content must be original and above all attractive, so you have to make sure to improve it continuously since customer trends are changing and their interests too. Be attentive and above all be interactive, they like that!
There is no worse than not answering a customer under the pretext of lack of time! And keep in mind that a satisfied customer will talk about you to 8 other people, while an unsatisfied one will to 24 other people! So be careful about this, and say that certainly there are many hotels but yours is the best!
So diversification will be your only weapon to maintain your position in a market as active as the Chinese market, follow the trends while respecting the culture of the Chinese since the slightest misstep may cost you …
Your content must be clear and concise but above all original; the reader has eyes hurting every time he crosses the same phrases or the same expressions, he needs something that surprises takes him out of his routine everyday life …
Where were we…?
Oh yes, SEO (Search Engine Optimization), no need to remind the social networks are not the same in China, the classics are even blocked … So you must adapt to Chinese social networks, namely Baidu or WeChat the well-known app, by which you will be even closer to your visitors and interact more, in terms of SEO on Baidu you should know that it is not the same as on Google.
GMA Case study: Royal Manssour
Royal Mansour is located in Marrakech, Morocco. It’s a 5 star luxury hotel and spa with private riads and fine dining. The hotels want to create something special for Chinese guests, to make their visit more thrilling, magical and full of discovery.
Royal Mansour contacted GMA for helping them to build a strong marketing strategies to reach Chinese tourists.
- SEO & PPC on Baidu
- Chinese Social Media Weibo & WeChat
- +80% traffic
- 1st page on Baidu
Mobile marketing = mobile app!
You are a marketing specialist, but you are a bit clumsy when it comes to “mobile marketing”?
Mobile marketing is the current trend in the digital world, so you must have a set of sub-strategies that will allow you to integrate mobile and segmenting a well-defined population, don’t forget that 90% of the Chinese population uses its phone, so it will be a shortfall to not take advantage of this opportunity!
Everything is done by WeChat, whatever the transaction; pay a dish, pay a shirt in a store … all thanks to the QR code that makes the task easier, and which will facilitate yours if you know what mobile strategy you will use to encourage the Chinese tourist to spend his stay in your hotel!
Ctrip Tuniu, CY, LVmama, and Aoyou … These names tell you something?
These are special mobile apps for Chinese people who want to travel. What are you waiting for?! Check into one of these famous travel agencies in China, (Ctrip you tell me … knowing that it holds ¼ of the market!) This is one way among others to attract tourists to spend a few nights in your hotel!
The Chinese are more connected than ever, since the majority has access to the Internet and therefore to social networks like WeChat which is a must in China, but it must be present in all other social networks, namely, QQ, or Weibo, to have a wing that covers the sky of social networks in China.
GMA Case study: Hotel de Castiglione
Hotel de Castiglione 4 stars in the heart of the Faubourg Saint–Honoré in Paris, famous for its designer boutiques. This luxurious hotel in an Art Deco-style building is closed to the Champs-Elysées and the Palais Garnier.
Hotel Casteglione understood that Wechat is very important for a marketing in China.
- WeChat H5 Ebrochure
The Travel KOL
We say KOL for (Key Opinion Leader) they are people known in China by the content they publish, and we have an audience of their own, precisely generated by the large number of people who follow them, subscribe to their channel or still share their content with other people, making their publications more viral on the Chinese Web.
As you can see, a KOL can help you to generate even more visitors thanks to people who follow him and like his content, you just have to choose the right KOL, that is to say the one that represents the best your company, which has the same values as yours, otherwise you will fall into the trap of opting for the best-known KOL (with a million followers), but that will not generate you any lead simply because it does not target the same population as yours, and you will, therefore, invest money for nothing!
We are GMA(Gentlemen Marketing Agency)
GMA is not just a simple digital marketing agency, we are the best in term of innovative marketing strategy. We think with you.
GMA is a digital Tourist agency based in Shanghai, Beijing, and Shenzhen with 7years of successful experience in the China market.We totally understand you and we are there to think with you.
Thanks to our Chinese expert team composed of nearly 50 experts, we are your best chance to attract more and more Chinese Clients. We used to work with an international Company; Tourist agency over the world like Objectif France, Jacada Travel, Luxury Beach House Maldives… can be testified about our services and the result in their agency.
We can help, just contact us.
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I would like to know more on GMA
This is a really good read for me. Must admit that you are one of the best bloggers I have ever read. Thanks for posting this informative article.
We appreciate these information that you provide. Yes we are trying to reach the Chinese market with our service, to make the Chinese travel agency aware that when they send tourist to Croatia and need first class transfer , hotel booking, and we can satisfy them and provide the best professional transfer within Croatia.
– how much it would be your package for professional tourism that you offer?
Which are the strategic action you have in your package?
Do you think it is useful to have a Chinese Version of the website ? And a wechat account ? Do we need to learn Chinese ? or just have chinese hotel vocabulary
I guess the main problem for hotel managers is the chinese language for hotel staff
For example how to do booking a hotel room in chinese.
this is Mahdi Nahavandi, front of Keryas hotel in Isfahan ( one of the city in Iran). Our traditional hotel located in city center and be sure that Chinese travelers will be enjoy. we can get good offer to your costumers. for more information please keep in touch
I would like to request your company to market our hotel through your page if possible.
I will appreciate if you will let me know
We just boosted our hotel’s position on Chinese websites to increment the influx
of Asian travelers for 2021 we are a small bed & breakfast in Peru.
Do you have any tips for our readers on how to rank better on Baidu?