Majority Chinese tourists will travel around Asia in 2015

Each year, more than 100 million Chinese tourists are traveling abroad looking for new experiences. However, Asian countries remain the most popular destinations among Chinese travelers.

Over the last years, the number of Chinese outbound travelers has rapidly increased becoming in the largest source of tourists.

However the behavior of these tourists has also changed. Majority of them no longer travel in big groups, they have the desire to explore the world and visit new countries.

Chinese tourists have chosen Japan, USA, New Zealand, Australia, Taiwan, Thailand, Maldives, China, Italy and France as their 10 most desired travel destinations for 2015. As we see, more than half of their 10 top destinations for their holidays are Asian-Pacific countries.


Japan is the most preferred chosen destination for Chinese travelers in 2015, as reported by Travelzoo Asia Pacific and WIMI, a consulting firm.

According to the survey which interviewed 4500 Chinese tourists, Japan took the first place with nearly 40% of votes from those surveyed while the U.S.A. received 31% of them and New Zealand had 27% of votes.

The reasons why Chinese tourist chose Japan as their destination were the yen drop and also improvements in visa rules of Chinese visitors such as multiple-entry visas in order to attract more visitors. Japan expects to welcome 20 million visitors by 2020 and about 30 million by 2030.


Thanks to their strong marketing strategies, New Zealand and Australia both are situated in the third and fourth place respectively of Chinese tourists list of their top 10 destinations in 2015.

Over the last years, China has developed an extensive and strong tourism infrastructure in the country. The Asian giant has created many tourist venues and entrainment such as resorts, theme parks and duty-free shopping. This strategy has boosted the number of Chinese travelers that have decided to explore their own country and enjoy the experiences that China can offer them.


Chinese tourists prefer Asian countries as their vacation destinations due to the close proximity to china and the ease to get the tourist visa.

How do Chinese tourists book their travel?

Increasingly more, Chinese tourists decide to book their travels via mobile devices. As reported by the survey, about 78% of Chinese interviewees have made a travel-related purchase via mobile device over the last year.

 tourism China

How Chinese tourists use social media platforms during their trips?

According to the survey, 97% of Chinese tourists stay connected with friends and family during their travels.

chinese mobile

They use mobile devices and tablets to find information about the country where they are traveling such as restaurants, stores, places to visit… and also for share information about their trip and comments related to the hotel they chose, the bars that they visited…

Why marketing digital strategies are very important to attract Chinese tourists?

Firstly, Chinese consumers are the most connected users in the world. Internet and social media platforms are totally integrated in the Chinese’s daily life. Before make any decision related to their trips, they seek information about countries that they could visit, hotels, activities, restaurant and points of interest…


They give more importance to information what was shared by other travelers that to information provided by official websites. Chinese tourists are very influenced by comments and opinions that they found on social media platforms.

It is vital for countries, travel agencies, restaurants, hotels and companies which are looking for attract Chinese tourists, develop a digital marketing strategy in China.

Through a strong marketing campaign, they are able to reach a huge number of Chinese consumers and attract them to their destination.

If you are interested to be attractive for Chinese tourists, don’t hesitate to contact us.


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