How to target the HNWI in China?
| | | | |

How to target the HNWI in China?

You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you.   Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…

How to promote a luxury resort to Chinese tourists?
| |

How to promote a luxury resort to Chinese tourists?

Overview of the Chinese Luxury Outbound Tourism Market In the past 20 years, Chinese travel more and more and is looking for the most beautiful experiences possible, without really caring about the cost. Indeed, the income of Chinese has exploded (from 8.300CNY in 2000 to 90.500CNY in 2019) and it has directly impacted their desire…

Baijiu to Drive Chinese Alcohol Market Growth
| | |

Baijiu to Drive Chinese Alcohol Market Growth

Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…

Chinese Luxurious Travelers Trends 2017
| |

Chinese Luxurious Travelers Trends 2017

Nowadays, the Chinese luxurious journey industry is becoming one of many biggest on the planet. Several resorts and online services fight it out daily to become the head to for Chinese luxurious travelers. The Chinese outbound tourism market is definitely extremely lucrative. Luxury travelers are willing to pay for 3,000 RMB per evening in hotels,…

Dubai’s Shopping Paradise Attracts Chinese Tourists with New Digital Strategy
| |

Dubai’s Shopping Paradise Attracts Chinese Tourists with New Digital Strategy

Dubai’s world-famous Mall of the Emirates uses new digital mobile application to attract Chinese shoppers Mall of the Emirates, the world-known luxury shopping mall in Dubai, in the United Arab Emirates (UAE) launched a new mobile application, thought in details especially for Chinese customers. Indeed, the shopping center recognizes the potential of Chinese shoppers so…

Golden Age of Chinese Social Media Influencers (KOL)
| | | |

Golden Age of Chinese Social Media Influencers (KOL)

You’ll find extra than 800 million world wide web customers in China, who are forever linked to their mobiles, tablets, and desktops. Regardless of this substantial number of potential on the internet customers lots of new corporations getting into the market battle to catch the attention of clients. How can you goal the Chinese market on the internet much more efficiently? What new strategies are makes and companies applying to bring in Chinese clients? The answer is on the net influencers, or ‘Wanghong’. Let’s check out how these…

Luxury Fashion Brands are Embracing the Athleisure in China
| | |

Luxury Fashion Brands are Embracing the Athleisure in China

Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…