The “Trash Pouch,” which made its debut at Balenciaga’s Fall/Winter 2022 show on August 8, quickly gained popularity after its public premiere that same day. It looks like a trash bag but costs a whopping $1,790. (12,104 RMB). The calfskin leather bag has a faint Balenciaga logo, but it seems more like a garbage bag…
After successfully suing Chinese online luxury retailer Secoo, Prada’s Shanghai branch was able to freeze $1.63 million (11 million RMB) in Secoo’s assets. This stems from disagreements over a contract with Prada and Miu Miu for 2019 that gave Secoo the right to sell those brands. Public documents reveal that, in addition to the dispute…
Recently, the four Italian luxury brands Maison Margiela, Jil Sander, Marni, and Amiri attracted a lot of attention when they opened stores in Shanghai’s JC Plaza. However, not only high-end retailers have their sights set on these shopping centers. Unlike in other global fashion capitals, local up-and-coming names like Shushu/Tong and Calvin Luo are making…
Tents and glamping remain popular The Covid-19 crisis in China has caused a further decline in domestic tourism. According to the Ministry of Culture and Tourism, 160 million trips were made during the five-day Labor Day vacation. This represents a 30.2% drop from the previous year. Even regions and provinces that were not affected by…
Is the Chinese luxury e-commerce market in decline? The Covid-19 pandemic in 2020 caused a boom in online luxury sales. According to Bain & Co, online sales accounted for about 26% of all luxury goods sales in China in 2021. This represents a 56% increase from the previous year. The best business model for luxury…
The love affair between Dior and Air Jordan in China What’s the best way to call something a modern collector’s item in a short amount of time? The Supreme x Louis Vuitton capsule has been proving its staying power since its release in 2017. It is now selling for triple its retail price. But the…
You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you. Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…
Overview of the Chinese Luxury Outbound Tourism Market In the past 20 years, Chinese travel more and more and is looking for the most beautiful experiences possible, without really caring about the cost. Indeed, the income of Chinese has exploded (from 8.300CNY in 2000 to 90.500CNY in 2019) and it has directly impacted their desire…
Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…