Problems of Brand with their Online distributor in China

Problems of Brand with their Online distributor in China

After successfully suing Chinese online luxury retailer Secoo, Prada’s Shanghai branch was able to freeze $1.63 million (11 million RMB) in Secoo’s assets. This stems from disagreements over a contract with Prada and Miu Miu for 2019 that gave Secoo the right to sell those brands. Public documents reveal that, in addition to the dispute…

Great time for fashion designers in China
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Great time for fashion designers in China

Recently, the four Italian luxury brands Maison Margiela, Jil Sander, Marni, and Amiri attracted a lot of attention when they opened stores in Shanghai’s JC Plaza. However, not only high-end retailers have their sights set on these shopping centers. Unlike in other global fashion capitals, local up-and-coming names like Shushu/Tong and Calvin Luo are making…

How to target the HNWI in China?
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How to target the HNWI in China?

You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you.   Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…

How to promote a luxury resort to Chinese tourists?
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How to promote a luxury resort to Chinese tourists?

Overview of the Chinese Luxury Outbound Tourism Market In the past 20 years, Chinese travel more and more and is looking for the most beautiful experiences possible, without really caring about the cost. Indeed, the income of Chinese has exploded (from 8.300CNY in 2000 to 90.500CNY in 2019) and it has directly impacted their desire…

Baijiu to Drive Chinese Alcohol Market Growth
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Baijiu to Drive Chinese Alcohol Market Growth

Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…