Is the Chinese luxury e-commerce market in decline? The Covid-19 pandemic in 2020 caused a boom in online luxury sales. According to Bain & Co, online sales accounted for about 26% of all luxury goods sales in China in 2021. This represents a 56% increase from the previous year. The best business model for luxury…
The love affair between Dior and Air Jordan in China What’s the best way to call something a modern collector’s item in a short amount of time? The Supreme x Louis Vuitton capsule has been proving its staying power since its release in 2017. It is now selling for triple its retail price. But the…
You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you. Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…
Overview of the Chinese Luxury Outbound Tourism Market In the past 20 years, Chinese travel more and more and is looking for the most beautiful experiences possible, without really caring about the cost. Indeed, the income of Chinese has exploded (from 8.300CNY in 2000 to 90.500CNY in 2019) and it has directly impacted their desire…
Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…
Nowadays, the Chinese luxurious journey industry is becoming one of many biggest on the planet. Several resorts and online services fight it out daily to become the head to for Chinese luxurious travelers. The Chinese outbound tourism market is definitely extremely lucrative. Luxury travelers are willing to pay for 3,000 RMB per evening in hotels,…
Dubai’s world-famous Mall of the Emirates uses new digital mobile application to attract Chinese shoppers Mall of the Emirates, the world-known luxury shopping mall in Dubai, in the United Arab Emirates (UAE) launched a new mobile application, thought in details especially for Chinese customers. Indeed, the shopping center recognizes the potential of Chinese shoppers so…
You’ll find extra than 800 million world wide web customers in China, who are forever linked to their mobiles, tablets, and desktops. Regardless of this substantial number of potential on the internet customers lots of new corporations getting into the market battle to catch the attention of clients. How can you goal the Chinese market on the internet much more efficiently? What new strategies are makes and companies applying to bring in Chinese clients? The answer is on the net influencers, or ‘Wanghong’. Let’s check out how these…
Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…