Eileen Gu, the hottest Chinese star cost USD 2.5M 

Eileen Gu, the hottest Chinese star cost USD 2.5M 

Eileen Gu reportedly has made $42 million in endorsements in the last year, a shocking revelation that justifies her controversial trip to China. She could have been America’s next Olympic darling. A stunning 18-year old skier signed with Victoria’s Secret. She plans to attend Stanford after she competes in Beijing for gold. Controversial Move, Road…

New Regulations on Chinese KOL(Influencers)
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New Regulations on Chinese KOL(Influencers)

China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…

China’s virtual KOL market will be worth USD 235 Million

China’s virtual KOL market will be worth USD 235 Million

The market for virtual influencers in China is only a small part of the larger 100 million RMB KOL marketplace. However, it has great potential. According to iQiyi research, 64% Chinese 14-24 year-olds viewed virtual idols in 2021. KOL marketing meets Augmented Reality Technology: Virtual Influencers in ChinaThere are many types of virtual influencers in…

5 Chinese marketing terms you need to know in 2020
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5 Chinese marketing terms you need to know in 2020

To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…

The monetization on the Chinese Xiaohongshu platform
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The monetization on the Chinese Xiaohongshu platform

By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven…

American Cities connect with Chinese Tourists through Digital marketing Campaign
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American Cities connect with Chinese Tourists through Digital marketing Campaign

USA Travel agencies are connecting with Chinese tourists through a partnership with Chinese digital payment giant Alipay and Fliggy, and also with strong partnerships with the e-travel platform Mafengwo and Chinese kols. San Francisco: The secret Iconic Chinese destination in the USA Last year, the iconic Californian city attracted over 25 million tourists. Some Californian…

Airlines in China : Most Effective Marketing Strategy
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Airlines in China : Most Effective Marketing Strategy

Airlines Marketing is a big step for every international airlines company which want to develop their service in China. China’s airlines face opportunities and challenges China’s airlines face opportunities and challenges from expected increased market competition which begin to grow so fast. China’s big three airlines are Air China, China Eastern Airlines, and China Southern…