Great time for fashion designers in China
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Great time for fashion designers in China

Recently, the four Italian luxury brands Maison Margiela, Jil Sander, Marni, and Amiri attracted a lot of attention when they opened stores in Shanghai’s JC Plaza. However, not only high-end retailers have their sights set on these shopping centers. Unlike in other global fashion capitals, local up-and-coming names like Shushu/Tong and Calvin Luo are making…

Lululemon will sell footwear in China via E-Commerce

Lululemon will sell footwear in China via E-Commerce

Since the outbreak of the COVID-19 pandemic, Chinese citizens’ heightened concern for their health has permeated all facets of Chinese society. Even though sportswear and many other fashion categories were severely impacted by retail disruptions, leading players quickly returned to dynamic growth; consumers’ appetite for the sector led to a robust recovery in the second…

Strategy for D&G to come back to China

Strategy for D&G to come back to China

The Italian luxury house went all out for the tenth anniversary of Alta Moda, its unique, maximalist showcase designed to highlight exclusive made-to-measure collections in various Italian locations. This year, 750 clients and editors from all over the world, including Asia and China, were invited to Sicily’s Syracuse and Marzamemi to experience the brand at…

Sales are recovering in China according to top U.S. firms
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Sales are recovering in China according to top U.S. firms

Investors are watching China closely for the economic trend following the coronavirus. Recent earnings reports from leading Western companies with a strong presence in China are encouraging. Of course, data from China itself has suggested that a rebound is beginning to take hold. But many investors and economists believe that official Chinese government figures contain…

Beauty Codes Are Changing in China
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Beauty Codes Are Changing in China

Magnificence codes stay inflexible in Chinese society. A pale appearance, cone-molded face and red phoenix eyes, whose external corners slant upwards, are a portion of the properties generally esteemed in female excellence. Extra measures got from the Western excellence perfect embodied in the essences of the present famous people likewise penetrates the aggregate mind. A…

How Michael Kors Triples Sales in China (last year)
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How Michael Kors Triples Sales in China (last year)

Michael Kors Triples Down in China, how the premium luxury brand did that?    From adding a new e-commerce channel to naming a dual-brand ambassadorship to pushing forward a 360 degree Qixi (七夕) marketing campaign, the American fashion brand Michael Kors   Michael Kors is making major moves in China Michael  Kors is making major moves…

China Overtakes U.S. in Luxury Watch Demand
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China Overtakes U.S. in Luxury Watch Demand

China has surpassed the U.S. as being the country exhibiting the very best demand from customers for luxurious watches according to Online queries, in accordance to the study produced Wednesday. China signifies 23 per cent of all watch-related queries, based on the World Watch Report, published by Electronic Luxury Group. Gaining the most attention in China is Omega (20.2 % of lookups there), followed by Longines (18.9 %) and Rolex (10.5 %). It is the initial time since the study commenced in 2004 which the U.S. was…