Be innovative is the key to be success on Chinese e-Commerce
E-Commerce in China is Competitive, Super competitive. Shirley Song, head of the Tmall Innovation Center (TMIC) shared information about the retail innovation arm of one of China’s largest ecommerce companies and how it helps ecommerce merchants globally. The Tmall Innovation Center, founded in 2017, is the retail innovation branch of Alibaba’s B2C marketplace Tmall. Using detailed market…