The group travels are set aside for Chinese tourists. You will not any more see them getting out of several buses per ton. Those are increasingly many to turn to the personalized travel, more interesting according to their taste.

Chinese tourists

The Chinese tourists have been for a few years encouraged by the Chinese government to travel abroad. Moreover, with the economic growth of the country and their purchasing power which increased, those treats to travel more and more abroad. They were more than 106 million to have travelled in the last year.

Group travels

Privileged a long time, the group travels allowed Chinese to feel more secure. Moreover, many doesn’t speak the host country language, these group travels are a way for them of being able to visit while having all information when they visiting in their languages. But, the new generation searches more to raise new challenges and grants little importance to the language barrier.


Individual travel preferred

This new trend is brought by the young people market growing up who see the group travels as exceeded and not “cool”. It should be known that it is at least 90% of the Chinese tourists travelling abroad have less than 45 years. More and more Chinese tourists prefer organized their own travel while choosing the places they wish to visit. That also gives them more freedom in their movements. The hotels note that the number of their customers not travelling in a group is more than before. They are, according to the report of the International Chinese Travel Monitor of, more than 70% to prefer the individual traveler.china-tourist_2452071b

The social networks also accentuate this attraction for the individual traveler. Gu Yue, a young blogger had posted on his account, all its tours from Beijing to Berlin to see his girlfriend.

Travel agencies

Most of travel agencies in China offer only travel being done in the group. Little proposes individual travel. Chinese tourist will simply turn to the Internet to find offers answering their demands. The online travel agencies like Ctrip, Elong or Alitrip knew to attract these customers and enabling them to prepare their travel including flights and hotel reservation.

Some sites more specialized in housing as Zanadu propose a luxury accommodation. The hotels which understood well the importance of Chinese tourism in their economies make additional efforts to attract them.


The individual travel market is a market in full growth which will not stop as soon as. The various tourist actors of this market increasing their efforts to attract the Chinese tourists on their homes. Our digital marketing company based in Shanghai, Gentlemen Marketing Agency, will help you to understand the Chinese tourists and captivate them thanks to the best marketing tools.

Do not hesitate to contact us. 🙂


To go further:

The rise of E-tourism in China

Chinese tourists welcomed in Australia

5 trends about Chinese tourists

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