According to the estimates of the United Nations World Tourism Organization, Chinese tourists have become the main big spenders internationally, following the considerable increase in Chinese travel abroad and the expansion of the middle class. These data should spark the interest of all tour operators and for all those working in the tourism sector as it is an important part of the whole world tourism.
HOTEL IS AN EXPERIENCE
Chinese tourists are not satisfied with the most famous destinations and have different habits from the typical European tourist.
Hoteliers who aim to intercept this target should prepare special packages, ie authentic experiences dedicated to Italian excellences (cultural, gastronomic and high fashion), and guarantee a top level of their services.
The packages should be much more elaborate than the classic living room + wellness
The ideal proposal for the Chinese tourists should also include territorial experiences outside the structure, such as visits to excellent companies in the artisanal, food & wine or fashion, to understand each other. The possibilities are endless, just a little bit of will and inventiveness.
HOTEL MARKETING STRATEGY
The Hotel marketing for Chinese tourism is a new discipline, necessary to attract Chinese tourists, now the most desired customers from companies around the world, hotels and tourist facilities. Through a digital presence, even hotels now have the opportunity to intercept the target of Chinese tourists.
Here are 7 Hotel marketing tips to keep in mind to promote your hotel or accommodation.
HAVE A WEBSITE IN CHINESE
The first step to having the presence in China and allowing potential tourists to learn about their structure, is to create a website in Chinese. The truth however is that most of the Chinese are not able to speak English, so it is essential to provide the information of your hotels and services in Chinese.
It is therefore essential to provide relevant content and your website should provide information on what Chinese travelers want to know.
The information on the site, however, should not only concern yourself but you must include information about the city where the structure is located and what the surrounding area can offer to the Chinese tourist, who often has never even heard of the zone
OFFER A GOOD EXPERIENCE OF NAVIGATION TO THE CHINESE USER
An effective strategy is to allow Chinese users to navigate the site correctly, even from mobile devices, as most travelers now surf on their mobile phones.
BEING PRESENT AND WELL INDICATED ABOUT BAIDU
Chinese travelers are constantly connected via the internet in search of all kinds of information, so the knowledge of your brand depends on its traceability on Baidu. If you do not have a presence on Chinese search engines, your potential customers are not able to find you unless they navigate the most important tourist sites.
BEING PRESENT ON THE MOST IMPORTANT TOURIST SITES
Chinese tourists, such as Europeans and Americans alike, before leaving and making reservations, inquire about a series of sites, reading the comments of other users, about hotels and destinations. It is therefore good to work on your presence on these four very important tourist portals.
The first is Ctrip, it is a complete travel site that provides the possibility to book hotels, flights, tourist packages, and other travel services. Ctrip also provides travel services abroad for Chinese and tourists from all over the world present in China. It is a large company on the market since 1999. You can book most of the hotels in the Chinese cities on this site. Ctrip has more than 12 thousand employees across China.
Second travel site is Elong. Elong is a professional website for booking hotels and flights in China. You can find thousands of hotels on this site, from luxury hotels to cheaper hotels. Elong has become one of the largest hotel reservation providers in China.
The third is Qunar ,perhaps the most popular travel site for those who want to book discounted flights and hotels. This typically provides the lowest discount compared to other websites.
The fourth is Lvmama.com . This portal is very popular among those who want to travel alone. There are tons of travel tips for individuals, both to move around in China and other parts of the world
INTEGRATE YOUR OWN WEBSITE WITH A STRATEGY ON CHINESE SOCIAL MEDIA
As already mentioned, before choosing their destination and organizing their travels, Chinese tourists invest a lot of time searching for information via the Internet. During this process, brands can offer relevant and interesting content, even through social media. Companies must include social media platforms on their marketing strategies. Chinese tourists through social networks are looking for opinions and information on the products and services you offer. Creating accounts on social networks such as Weibo, Renren or Wechat are mandatory steps to address Chinese travelers.
BEING PART OF THE CONVERSATION
There are many conversations about travel and internet destinations through microblogging sites, forums,
Weibo is a very popular platform in China, which is a mix between Twitter and Facebook. In recent years, Weibo has become a powerful means of communicating and influencing the Chinese. Through Weibo, brands have the opportunity to get to know Chinese travelers, their habits, interests and behaviors. This information is very useful for calibrating the strategy.
On the other hand, WeChat is the most popular social network and almost all Chinese have a WeChat profile, so it is a powerful tool to reach a vast number of travelers. Through WeChat, brands have the opportunity to offer personalized treatment for tourists and involve them.
STARTING RELATIONS WITH THE CHINESE OPINION LEADERS
Gentlemen Marketing Agency is an agency specialized in digital marketing. Contact us for more information or to share your ideas, we can build it together!