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Why Chinese Tourists Are falling In Love With Kenya

Kenya is one of the beautiful country in Africa for Chinese Tourists  with its wonderful landscape, wild Animal and they use to do Safari in Kenya.

  • Kenya received a total of 874,385 tourists last year, with a rise of 22.2 percent compared to the year 2015
  • 69,000 Chinese tourists arrived in the country in 2016.
  • Arrivals from the US to Kenya reached 97,883 in 2016
  • Chinese tourists spent a total $150 billion dollars on their trips

Kenya Tourism

Kenya Chinese tourist safari

Tourism in Kenya is an important source of revenue in the country.The Kenya Tourism Board is responsible for maintaining information about tourism in the country. Eco-tourism, cultural tourism,  Beach tourism and sports tourism are all part of the tourism in Kenya.

Kenya has one of the most diverse tourism industry in East Africa, with a large range of niches including the conferences, meetings, and events and safari eco-tourism.

The main tourist attractions are safaris through the 19 national parks and game reserves. Other attractions include the mosques at Mombasa; the coffee plantations at Thika; the popular scenery of the Great Rift Valley; a view of Mt. Kilimanjaro across the border into Tanzania; and the beaches along the Indian Ocean.

Kenya is eyeing a million Chinese tourists annually in the coming years 



Safari Agencies and Travel Agencies, stop targetting Americains, and bet on the Richest Tourists Ever : The Chinese Rich Travellers

The Kenya Tourism Board said:”The number of Chinese tourists in Kenya is set to double in 2017″. In fact, 69,000 Chinese tourists arrived in the country in 2016.

Chinese Tourists like to visit the Mount Kenya tourism circuit which includes Nyeri and the Masai Mara and Nairobi.

Kenya has received more than 41,400 Chinese tourists between January and October last year against 25,300 the previous year. the market now ranking fifth of the overall source tourist markets around the World.

+50% Chinese Tourists in Kenya


When Chinese Leader travel in Kenya

Moreover, the Chinese tourists increased in Kenya after a visit by the giant Chinese business Jack Ma.


Campaign seeks to double Chinese visitors in Kenya


According to Kenya Tourism Board [KTB] Marketing Director, Jacinta Nzioka, with the boom of tourist numbers in the last quarter of 2016, Kenya now seeks to double Chinese tourists into the country through her promotions.

The promotion plan will include joint China-Kenya main tour operators to reinforce the industry. The potential in the Chinese market looks more lucrative compared to traditional source markets of Europe and North America. This market has been potentially identified and approved by World Tourism Organization [WTO] for high spending.

Chinese billionaire, Jack’s visit coincided with the launch of mobile online training for travel agents in China rolled out by KTB to create top of mind destination awareness and spur interest for travel among the Chinese.

Kenya Tourism Board(KTB) launched “online mobile training” for travel agents selling Kenya’s products to boost their traffic and improve their knowledge of tourism packages the country is offering.


Chinese billionaire, Jack’s visit Kenya to attend for the launching of mobile online training for travel agents in China rolled out by KTB to create the desire and spur interest for travel among the Chinese.

The marketing strategy has also planned to produce a destination video specifically for the Chinese market to keep in mind Kenya destination awareness among the Chinese.

Kenya will host more family travelers from next year through a kid’s safari package that the company has developed. Family travel segment is incredible becoming popular.

Attract more Chinese Tourist in Kenya for Safari Tour, Hotel Travel Agencies

Lead Generation

The Lead Generation is attracting visitors to your website and turning them into customers potential investors. Lead Generation will give Kenyans companies access to a big traffic in China.

We can help you to develop your Business, we will not sell , we will bring you Leads.

Create a Chinese website, with Chinese design

the new phase of technology development, require the development of Chinese Website. the Chinese internet users are online everywhere, anytime.

a website is the first thing to do to reach these potential customers. Once the website created, you have to create a rich and authentic content if you want to have many followers. don’t hesite to use chinese characters, because chinese consumers like when the can easy understand what kind can of services you can offer.

There is no Google in China, but Biadu SEO

Google  can’t  helping you at all in China, because Google isn’t available, it’is blocked. but we have something else: Baidu. Baidu is the Chinese Google, it is the number one search engine in China. With more than 800 million mobile search users, Baidu owns 80% of search engine market shares.

if you want to be ranked high on Baidu, you have to start by choosing relevant keywords. Morever, in the process of internet visibility, backlinks are very important also; integrate them on your website so it can get more of Baidu’s trust.  finally, don’t forget, PPC (pay-per-click) you can see promotional offers and special deals leading to your websites.

Chinese Social Media

Tourism professionals should use social media to encourage participation in travel experiences in Kenya. Chinese online communities host millions of active users.
Popular social platforms like WeChat, QZone, Sina Weibo, RenRen and Pengyou are used by the Chinese internet users everytime . Everywhere, you go in China, you’ll see many people busily browsing their smart phones, connected on social channels 24h/7. Kenya’s tourism stakeholders should thus exploit the use of these platforms if they are to attract tourists from China.

Have Chinese  speaking staff

Another  the best way to begin engagement with Chinese tourists is hiring hotel staff that could speak chinese language. it’s important for Chinese tourists  to have a good services and find a foreign people who can speak their language.
In terms of private companies in Kenya, The Safari Collection, Governors’ Camp, and Loisaba Wilderness are working in collaboration with Chinese tour companies to promote their luxury services in China.

E-Reputation : Chinese Customer have to Trust you 

The key in China is the Reputaion. you couldhave a good website, a big companies but if your company don’t have a good reputation good image, it’s mean nothing. so it’s important to keep on mind to still have a good in China, through your presence in the forums, events, the participation to some activities in the community

Another way to keep a good image is to work with a lead generation agency in china. they will make sure the bad comments on your company will not be seen, and will publish valuable content about your company in the forums and e-business discussions.

Need a lead generation agency in china?

Chinese tourists Marketing Africa

We are a Digital Marketing Agency based in Shanghai. Since Seven years, we has helped many company to build their business in China, through the Optimization of the website, SEO on Baidu, Backlinks update, Content Management…etc

if you are:

  • a Hotel in Kenya,
  • Airlines,
  • Tour Operators,
  • Shopping Malls and Kenya government agencies
  • National Museums of Kenya,
  • Nairobi County and Kenya Airports

We can help you to develop your digital strategy in China and get more leads

Thanks to our International team of 45 experts.

With Chinese excellence and European Honesty, we can make sure that you can get:

  • Strong E-Reputation on the Market
  • Good engagement on Forums / social Media

Contact us and we can talk about our offers

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  1. I would like to tap into the Chinese market. Looking at arranging local tours packages for tourists coming to Kenya.

  2. Hello

    I can just feel the blood pumping in my veins
    when I accomplish my life long dream of seeing
    a living breathing elephant when i take my first safari.

  3. Hello
    Kenya is doing such a great job advertising their beautifulcountry
    and im so glad that a big market like china has taken interest

  4. Hello
    I fell in love with Kenya when I first visited 10 years ago
    It feels great to see that chinese tourists are more interested every day to go to destinations such as this.

  5. Helloo
    Im a tourist gude from Colombia , we would like to boost our reach to the chinese market
    to take advantage of the rise of tourists in the later years

  6. Hello
    interesting how the tourism has grown so much in exotic places for the chinese market
    its gonna be great to see a resurgence of countries supporting tourism after the pandemic.

  7. Greetings
    I was wondering if the surge in tourism has been only in Kenya or also in the rest
    of the African countries?

  8. Helloo
    I live in Durban south africa and would like to promote a small bed and breakfast I own to tourists that want to visit the aerea.

  9. Hello

    I have fallen in love with African countries in the last couple of years
    Kenya is still in the bucket list, what do you recommend on doing first?

  10. Hello
    Do you have more articles with similar destinations to travel
    from China? i would really appreciate it!

  11. Hello
    My family comes from Kenya and I’m so proud of my heritage ,
    Also my family owns a antique store outta NY
    and would like to promote through your page!

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