The idea behind the Morrocan tourism bureau reaching out to us was to promote a coming important tourism exhibition and generate leads from Chinese professionals in tourism.
We came up with a simple plan of action:
- Wechat H5 Brochure in Chinese – H5 brochures are easy to share around a visually pleasing. They serve the same purpose as any other brochures out there but are optimized to be shared on Chinese media – most notably WeChat!
- WeChat Group Sharing: with the app being a closed social media, group sharing is one of the most practiced and most effective ways to be seen, especially if you have an H5 to share around. However, it needs to be done subtly and in the right groups.
This is a strategy that works for a tight budget.