Online Marketing to China (A Step-by-Step Guide)
Branding | digital marketing | social media

Online Marketing to China (A Step-by-Step Guide)

“Online marketing”  aims to help every brand /Company to develop their Visibility and promote their product and service in China….  Search Engine Marketing  Social media Marketing  Reputation / PR / influenceur Marketing  E-Commerce in China  online Advertising in China  Which apps should you use to promote your business in China ? WeChat For what type…

Airlines in China : Most Effective Marketing Strategy
Branding | chinese tourists | digital marketing | e-Commerce | KOL | lead generation China | Marketing | social media | tourism

Airlines in China : Most Effective Marketing Strategy

Airlines Marketing is a big step for every international airlines company which want to develop their service in China. China’s airlines face opportunities and challenges China’s airlines face opportunities and challenges from expected increased market competition which begin to grow so fast. China’s big three airlines are Air China, China Eastern Airlines, and China Southern…

Chinese Tourism Market.. the more you wait, the harder it gets !
Branding | chinese tourists | digital marketing | tourism

Chinese Tourism Market.. the more you wait, the harder it gets !

A Fast Paced Market ‘’I want to work on commission”, “please find me contacts of Chinese travel agencies”, “I will wait until I am fully convinced that the Chinese market is the best deal”, “I want to attract european tourists at first’’, etc … If you are still needing to be convinced that these methods…

Stop searching for Chinese travel agencies .. let them Find You!
Branding | chinese tourists | digital marketing | tourism

Stop searching for Chinese travel agencies .. let them Find You!

The Classic Off-line approach is not working in China When you want to do business and attract a target from a specific country, the minimum you have to do as an ambitious and serious entrepreneur/businessman is to learn about the best channels to reach this target. Stop Prospecting Meeting with local Chinese travel agencies in…

China Branding Problem
Branding | digital marketing | Marketing | social media

China Branding Problem

One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usually, the event was meticulously managed. But what struck me one of the most was an assortment of flyers on exhibit on the registration desk. In poorly intended typography, the titles in the flyers read: “China…

How to Launch Your Startup in China
Branding | digital marketing | e-Commerce | Marketing | social media

How to Launch Your Startup in China

I really don’t must rattle off any numbers – all jogging, inevitably, into your billions – to encourage you how large China’s tech current market is right now. It’s effectively produced and very visibly large.  It’s so huge that it might look daunting to any budding entrepreneur or established startup wanting to enter the marketplace. Additionally China has countless decades-old web giants and fast-rising, well-funded startups that it could look like there is not a single unfilled market still left on the market. But…

Guide to Manage your Tmall shop
Branding | digital marketing | e-Commerce | Marketing | Tmall

Guide to Manage your Tmall shop

Alibaba, TaoBao or Tmall?   Tmall is considered as the B2C platform enabling worldwide brands to reach the vast Chinese consumer market. Started in 2008 by Alibaba as Taobao Mall, and in 2010 Taobao launched an independent web domain ‘’Tmall”. What you need to know about Tmall: Alibaba splitted Tmall into two different platforms: domestic…