by Claire VEROT | Jun 10, 2020 | Branding, e-Commerce, KOL, Marketing, social media
By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks...
by Oliver GMA | Mar 20, 2020 | Branding, Fashion
Magnificence codes stay inflexible in Chinese society. A pale appearance, cone-molded face and red phoenix eyes, whose external corners slant upwards, are a portion of the properties generally esteemed in female excellence. Extra measures got from the Western...
by Oliver GMA | Mar 11, 2020 | Branding, e-Commerce, Entertainment, Fashion
Michael Kors Triples Down in China, how the premium luxury brand did that? From adding a new e-commerce channel to naming a dual-brand ambassadorship to pushing forward a 360 degree Qixi (七夕) marketing campaign, the American fashion brand Michael Kors ...
by Oliver GMA | Feb 20, 2020 | Branding, Entertainment, Luxury, Wine
Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish...
by Oliver GMA | Feb 18, 2020 | Branding, Fashion
Disorder hit Chinese strip malls this past June when another KAWS and UNIQLO cooperation dropped. Mannequins were stripped, KAWS hashtags stopped up the advanced wireless transmissions, and recordings of developed men fighting over shirts turned into a web...
by Oliver GMA | Feb 12, 2020 | Branding, Entertainment, Fashion
SKP is hoping to wander into Chengdu Chengdu Transportation Investment Group Co., Ltd. uncovered that it is going to acquaint the Beijing SKP venture with Chengdu and will advance the undertaking arrival (begin assembling or developing?) in the other 50% of the year....
