The monetization on the Chinese Xiaohongshu platform
Branding | e-Commerce | KOL | Marketing | social media

The monetization on the Chinese Xiaohongshu platform

By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven…

Beauty Codes Are Changing in China
Branding | Fashion

Beauty Codes Are Changing in China

Magnificence codes stay inflexible in Chinese society. A pale appearance, cone-molded face and red phoenix eyes, whose external corners slant upwards, are a portion of the properties generally esteemed in female excellence. Extra measures got from the Western excellence perfect embodied in the essences of the present famous people likewise penetrates the aggregate mind. A…

How Michael Kors Triples Sales in China (last year)
Branding | e-Commerce | Entertainment | Fashion

How Michael Kors Triples Sales in China (last year)

Michael Kors Triples Down in China, how the premium luxury brand did that?    From adding a new e-commerce channel to naming a dual-brand ambassadorship to pushing forward a 360 degree Qixi (七夕) marketing campaign, the American fashion brand Michael Kors   Michael Kors is making major moves in China Michael  Kors is making major moves…

Baijiu to Drive Chinese Alcohol Market Growth
Branding | Entertainment | Luxury | Wine

Baijiu to Drive Chinese Alcohol Market Growth

Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…

Smart Strategies For Esports Marketing in China
Branding | Entertainment

Smart Strategies For Esports Marketing in China

Esports is a booming global industry where skilled video gamers play competitively. In the same way that traditional sports have competitions in football, basketball, and volleyball, esports encompasses competitions across a variety of video games. Contrary to common perception, esports, even in China is not simply a phenomenon occurring by millennials, the industry is real,…

The Australian Brands Conquer The Chinese Market
Branding | Marketing

The Australian Brands Conquer The Chinese Market

The Chinese market is quite complicated and different from the various business of the western world. It operates in a different way in terms of consumption priorities, as stated by Ophenia Liang, co-founder, and director of Digital Crew “There is a middle class of 500 million people in China and growing, but these consumers are…