The luxury hotel market blossoms in China
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The luxury hotel market blossoms in China

International luxury hotels chains are rapidly expanding in China. Luxury hotels want to take advantage of the increased number of tourists in China. China is in the middle of a social and economic transformation due to the fastest-growing middle class. The rise of a new middle class with an enormous purchasing power has involved the brands’s…

Skiing is the new trend in Chinese outbound tourism
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Skiing is the new trend in Chinese outbound tourism

Chinese tourists are looking for new vacation destinations. Ski tourism is the new trend for Chinese travelers. The amount of Chinese tourists is increasing in unprecedented numbers. Last year, around 97 million Chinese tourists crossed the border of the Asian giant and is expected a growth up to 100 milion of tourists. China has become…

10 tips for tourism marketers wanting to attract Chinese Tourists.
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10 tips for tourism marketers wanting to attract Chinese Tourists.

Show respect for their culture, recruit local employees and integrate Chinese payment systems are the keys to attract Chinese tourists. Marketers have to understand Chinese travelers in order to catch them. Majority of Chinese population is not able to speak English and this become an obstacle for Chinese traveler who wants to spend money. Therefore…

Mauritius shake things up to attract more Chinese tourists
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Mauritius shake things up to attract more Chinese tourists

Mauritius tourism has been holding a series of promotional activities in China, especially to tap the immense potential Chinese tourism market has to offer in this growing field. Towards this end, Air-Mauritius started direct flights to major cities in China such as Shanghai, Beijing in the year 2013, this kicked off their aggressive marketing plan….

Australia and New-Zealand actively seek Chinese tourist
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Australia and New-Zealand actively seek Chinese tourist

The newly wealthy young Chinese are educated, technically inclined, sophisticated and travel extensively for experiences and shopping. As per the report published by united nation’s world tourism organization, in 2013 Chinese spent a whopping US $ 139 billion, more than travellers’ from any other country. Also the number of Chinese travelers went up by 14…

Why are the USA attracting more Chinese tourists than Australia?
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Why are the USA attracting more Chinese tourists than Australia?

According to the China Tourism Academy, Australia was one of the top 5 favorite destinations of Chinese tourist. The country was however lagging behind New Zealand, USA and Canada. Here are the reasons why Australia attracted fewer tourists than other countries: The country is more appealing to Chinese tourists… According to a study conducted by…

3 keys to understanding the Chinese Traveller
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3 keys to understanding the Chinese Traveller

3 keys to understanding the Chinese Traveller Unlike the individualistic West, Chinese are influenced by the members of society, as a result their actions, behavior to a great extent are influenced by society, peers, etc. Chinese travel not only for relaxation and fun, but also to increase their social status. Traveling abroad for fun increases their…

How to efficiently promote your hotel to Chinese tourists
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How to efficiently promote your hotel to Chinese tourists

Nowadays, hotel brands are fighting to cater to the needs of the Chinese travelers. With the rise of the Chinese tourist wave, more and more hotel brands try to attract this premium clientele that has gone beyond the 100 million/year landmark Shorter visa processing time and rise in Chinese middle class results in a massive…