The “Red Tourism” is booming in China.
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The “Red Tourism” is booming in China.

If the number of Chinese tourists is increasing in the world, it also increases within China’s borders. And more and more of them are attracted by an original form of tourism, born in the mid-1980s: The “red tourism”!  But what is the “Red Tourism”? The “Red Tourism” is a form of tourism where people visit…

Direct flight from Beijing to Shakespeare’s airport this summer.
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Direct flight from Beijing to Shakespeare’s airport this summer.

Birmingham, the second biggest city of Great Britain has decided to rename his airport “Shakespeare’s airport” in order to attract Chinese tourists in middle England. A new route between Beijing and Birmingham will be set up this summer and allows the chinese tourists to go to Straton-Upon, the Shakespeare’s birthplace very close to the airport….

Australia warmly greets Chinese tourists
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Australia warmly greets Chinese tourists

To boost their tourism Australia is planning to offer a three-year multiple entry visa to Chinese travellers. Australia is situated in a strong competition zone for tourism with Indonesia or Thailand, its regional rivals. Australia’s pretty late initiative… Even if visa requirements remain much more tougher in Australia than in other countries, this 3 year visa…

Massive increase in White collar Chinese travelers
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Massive increase in White collar Chinese travelers

White-collar Chinese travelers: Chinese Travelers dominating the Global Tourism Industry!   The Genext Chinese or better known as the millennial those born between 1980’s and 2000, are well-educated, rich and tech savvy. They owe this to the economic reforms in the country, and this generation is reaping the benefits. With more wealth created, the disposable…

Italy will attract a large number of Chinese tourists
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Italy will attract a large number of Chinese tourists

Chinese people were more than 110 million to travel last year. They spent an amount of 130 billion dollars. It makes them the tourists to attract in 2015 and the years to come. Italy begins to want to attract more Chinese tourists. Chinese tourists in Italy Italy is present on the top 10 destinations where…

Tasmania is attracting Chinese tourists
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Tasmania is attracting Chinese tourists

Over the past years, Tasmania has become a popular destination among Chinese tourists. In 2014, the number of Chinese visitors traveling to Tasmania has increased up to 61 percent compared to 2013. As Chinese travelers have curiosity to explore new places, Tasmania has become one of their destinations. China is the country which provides more…

Do Chinese tourists prefer personalized travel ?
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Do Chinese tourists prefer personalized travel ?

The group travels are set aside for Chinese tourists. You will not any more see them getting out of several buses per ton. Those are increasingly many to turn to the personalized travel, more interesting according to their taste. Chinese tourists The Chinese tourists have been for a few years encouraged by the Chinese government to travel abroad….

How politicians can help you attract more Chinese tourists

How politicians can help you attract more Chinese tourists

Celebrities like KOL, artists, media anchors are often cited as great ways to attract more attention and more positive comments. This is crucial in China where everything revolves around trust, C2C reviews and social networking. A third category, not often cited would be politicians. Political leaders have a strong influence as well. A good example…