If you are looking at this article, then it is no secret for you that Chinese outbound tourism is an incredible opportunity for your business. You’ve probably tried to contact Chinese tour operators, maybe you even tried to promote your services to Chinese travelers but with no success so far. Don’t worry, that is normal,…
The impact of Covid-19 over China As the first country to be affected by the pandemic, China is now considered a special case in the impact of the Covid-19. Indeed, China was able to react quickly, both in terms of government directives and by the population, which took initiatives by themselves in order to overcome…
To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…
Today we will focus on one case study, a Chinese KOL and a cosmetics Top Brand. When key brands such as Estée Lauder appoint a new Chinese brand ambassador, they should be watched closely, as this is likely to have an impact on the competitive luxury landscape. But this initiative seems to be even more…
You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you. Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…
China, the world’s second-largest economy, was the first to be affected by the coronavirus epidemic, forcing it to stop traveling, close its stores and theme parks, impose masks in public and encourage the public to distance themselves from society. Today, the country is gradually reopening. And while the rest of the world is preparing to…
Too much school pressure in China, competition is high, and Chinese Parents want the best education for their kids. Chinese parents spend up to $43,500 a year on their children’s extracurricular classes. Cramming is increasingly common among young students, according to one education group. More than 60 percent of primary school students in China receive…
What is Fliggy? Fliggy is Alibaba’s OTA (Online Travel Agency). Fliggy has its own website but it is also easily accessible via Alipay, which is daily used by hundreds of millions of users. Alipay is used especially for mobile payments but also for the other connected services (food delivery, taxi, booking flights & train tickets,…
China is considered a big publishing industry, and attract world wide authors and agents. This, at the same time, makes it an important and lucrative market for foreign publishers who would like to sell their copyrights there. However, they face unique challenges, not to mention the fact that there is a very different ebook market…