How to revive the 2020 season with Chinese tourists
chinese tourists | tourism

How to revive the 2020 season with Chinese tourists

The impact of Covid-19 over China As the first country to be affected by the pandemic, China is now considered a special case in the impact of the Covid-19. Indeed, China was able to react quickly, both in terms of government directives and by the population, which took initiatives by themselves in order to overcome…

5 Chinese marketing terms you need to know in 2020
digital marketing | e-Commerce | KOL | lead generation China | Marketing | social media | Uncategorized

5 Chinese marketing terms you need to know in 2020

To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…

How to target the HNWI in China?
digital marketing | e-Commerce | lead generation China | Luxury | Marketing | Uncategorized

How to target the HNWI in China?

You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you.   Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…

Chinese parents spend up to $43,500 a year on their children’s extracurricular classes.
education

Chinese parents spend up to $43,500 a year on their children’s extracurricular classes.

Too much school pressure in China, competition is high, and Chinese Parents want the best education for their kids. Chinese parents spend up to $43,500 a year on their children’s extracurricular classes. Cramming is increasingly common among young students, according to one education group. More than 60 percent of primary school students in China receive…

How to promote your destination to Chinese Tourists with Fliggy?
tourism

How to promote your destination to Chinese Tourists with Fliggy?

What is Fliggy? Fliggy is Alibaba’s OTA (Online Travel Agency). Fliggy has its own website but it is also easily accessible via Alipay, which is daily used by hundreds of millions of users. Alipay is used especially for mobile payments but also for the other connected services (food delivery, taxi, booking flights & train tickets,…

The book publishing market in China: attractive but complex!
education | Entertainment

The book publishing market in China: attractive but complex!

China is considered a big publishing industry, and attract world wide authors and agents.  This, at the same time, makes it an important and lucrative market for foreign publishers who would like to sell their copyrights there. However, they face unique challenges, not to mention the fact that there is a very different ebook market…