Sport economy for Kids in China is Booming

Sport economy for Kids in China is Booming

In the past, intellectual endeavors were valued for young people due to conventional beliefs about the importance of academic education. Teenagers in China have traditionally devoted a significant amount of time to studying for the country’s extremely difficult university admission exam. Children and teenagers have endured a lot of homework as a result of the…

The power of photos to engage with Chinese consumers

The power of photos to engage with Chinese consumers

Compared to their Western counterparts, the Chinese, particularly the younger generations, are avid photographers. This passion has resulted in the proliferation of photo studios in China, creating a $474 million business by 2021. This is due to the popularity of résumé images among job seekers, selfies for entertainment, and staged photos to capture unique occasions….

Dior in China under a E-reputation attack

Dior in China under a E-reputation attack

In China, allegations of cultural appropriation against Dior have resurfaced. Netizens have accused the fashion house’s Fall 2022 items with “Jardin d’Hiver” motifs of imitating traditional Chinese painting techniques. The product description on the official Dior website describes the series as “a romantic and exotic interpretation of Monsieur Dior’s wall murals.” Following the recent plagiarism…

Brands should REALLY be carreful about their Social Media communication

Brands should REALLY be carreful about their Social Media communication

The US confectionery firm Mars Wrigley has stated that it “respects China’s national sovereignty” and apologized after an advertising for its Snickers bar referred to Taiwan as a country, provoking fury in China. China’s social media quickly adopted screenshots of promotion for the nutty confections featuring the South Korean pop group BTS. “We are aware…

Problems of Brand with their Online distributor in China

Problems of Brand with their Online distributor in China

After successfully suing Chinese online luxury retailer Secoo, Prada’s Shanghai branch was able to freeze $1.63 million (11 million RMB) in Secoo’s assets. This stems from disagreements over a contract with Prada and Miu Miu for 2019 that gave Secoo the right to sell those brands. Public documents reveal that, in addition to the dispute…