English education in China, what is the future?
education

English education in China, what is the future?

New regulation, english tutoring crackdown, cold war with the USA, new priorities for Chinese parents …. what is the future of english eductaion in China? The Chinese State Council* issued the policy note referred to as the “720 policy” (initially published on the 20th July). This policy further regulates China’s private tutoring sector, including online….

New Regulations on Chinese KOL(Influencers)
e-Commerce | Entertainment | KOL | social media

New Regulations on Chinese KOL(Influencers)

China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…

New Advertising Law in China: regulation of online Marketing
digital marketing

New Advertising Law in China: regulation of online Marketing

2022 China’s online advertising will be under greater scrutiny as authorities update existing regulations. China’s market regulator, State Administration of Market Regulation (SAMR), has revised its online advertising guidelines, ” Interim measures for the Administration of Internet Advertising” (the Intermediate Measures), in order to improve supervision of internet advertising. Due to the constantly changing nature and…

Xiaohongshu’s public apology for photoshoped tourist photos
social media | tourism

Xiaohongshu’s public apology for photoshoped tourist photos

The local tourism industry is booming in China, and Xiaohongshu(the instagram of China) is playing a role in local promotion in 2022. The world is more beautiful with the help of PS (photoshop) Billboards are now a thing of the past, and what they can advertise are posts on their social networks like pic sharing…

Problems and opportunities in the entertainment industry in China
Entertainment

Problems and opportunities in the entertainment industry in China

2022 the Chinese entertainment industry is changing totally. New regulation, trends, new platforms… it is a total digital revolution linked with stronger governement control ever. Earlier this month, a new regulation was issued in China regarding the entertainment industry. It affects all media: radio, television, internet platforms and affects all actors of the entertainment world,…