Be innovative is the key to be success on Chinese e-Commerce

Be innovative is the key to be success on Chinese e-Commerce

Shirley Song, head of the Tmall Innovation Center (TMIC) shared information about the retail innovation arm of one of China’s largest ecommerce companies and how it helps ecommerce merchants globally. The Tmall Innovation Center, founded in 2017, is the retail innovation branch of Alibaba’s B2C marketplace Tmall. Using detailed market analysis, real-time consumer insights, and product concept…

Lululemon will sell footwear in China via E-Commerce

Lululemon will sell footwear in China via E-Commerce

Since the outbreak of the COVID-19 pandemic, Chinese citizens’ heightened concern for their health has permeated all facets of Chinese society. Even though sportswear and many other fashion categories were severely impacted by retail disruptions, leading players quickly returned to dynamic growth; consumers’ appetite for the sector led to a robust recovery in the second…

China’s real estate firms will use a peculiar marketing tactic to attract buyers

China’s real estate firms will use a peculiar marketing tactic to attract buyers

China’s property market is in a deep slump, so real estate companies have come up with some strange ways to attract buyers. Due of the severe downturn in China’s real estate industry, real estate companies have devised a peculiar marketing plan to attract homebuyers. China’s real estate developers have begun accepting watermelons and other agricultural…

More than 60M e-commerce live-streaming promotions held in the first half of 2022 in China

More than 60M e-commerce live-streaming promotions held in the first half of 2022 in China

Despite the effects of COVID-19, China’s e-commerce business models continued to thrive in the first half of 2022. In the last six months, over sixty million live-streaming promotions were held on e-commerce platforms closely monitored by the Ministry of Commerce, the ministry reported at a press conference on Thursday. These live-streaming promotions, which covered over…

Strategy for D&G to come back to China

Strategy for D&G to come back to China

The Italian luxury house went all out for the tenth anniversary of Alta Moda, its unique, maximalist showcase designed to highlight exclusive made-to-measure collections in various Italian locations. This year, 750 clients and editors from all over the world, including Asia and China, were invited to Sicily’s Syracuse and Marzamemi to experience the brand at…

MCNs in China are required to be more transparent

MCNs in China are required to be more transparent

Two of China’s most popular social media platforms have announced that they will begin displaying the names of marketing agencies on influencers’ profile pages after the country’s internet watchdog accused these service providers of spreading false values. They stated that Twitter-like microblogging platform Weibo and short video app Douyin, the Chinese sibling of TikTok, have…

How to promote and sell cherries in China

How to promote and sell cherries in China

The Association of Fruit Exporters of Chile AG (ASOEX) and its Cherry Committee have won an award for their advertising campaign for Chilean cherries in China. They won the “IPA Effectiveness Awards 2022,” an important and distinctive international advertising competition in the global advertising industry. The marketing marketing campaign for Chilean cherries received an award…

Chinese invested $6,1 billion in US real estate last year

Chinese invested $6,1 billion in US real estate last year

According to the National Association of Realtors, Chinese investors were the most active foreign buyers of US real estate last year, spending a record $6.1 billion on primarily Florida and California properties. A record $6.1 billion was spent on properties in Florida and California by Chinese investors last year, according to the National Association of…

China aims to establish a real estate fund with a total value of up to $44 billion for the suffering sector
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China aims to establish a real estate fund with a total value of up to $44 billion for the suffering sector

Chinese property developers are in a severe financial situation, and a state bank official with intimate knowledge of the situation says the country will set up a fund to help them out. The fund would attempt to raise $300 billion yuan ($44 billion) in order to restore investor trust in the industry. After months of…