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Surfing, once a sport largely tied to places like Hawaii and Australia, is making a big splash in China. Beyond its rich history and bustling cities, China is now becoming a hotspot for surf enthusiasts and businesses alike. Thanks to a growing economy, changing lifestyles, and a push from the government, more Chinese are hitting…
As the clouds of the pandemic begin to clear, Chinese international students are once again embarking on their overseas education journey. This time, new countries have emerged on their map of study abroad destinations – including Australia, Germany, France, Singapore, and Japan. On the other hand, a notable trend is that early-generation international students, now…
The countries and destinations of the world each have a different power of influence. China is a country with a population of 1.4 billion. Therefore its power of influence is increasing according to the impact its population has on the rest of the world. Countries are taking care of their image on the international scene…
The Strategic Role of China in the Global Tourism The 2023 World Tourism Barometer report by the United Nations World Tourism Organization paints an optimistic picture for the global tourism industry. Despite facing a host of challenges – economic, health, and geopolitical – the industry is set for a robust comeback. The forecast predicts international…
If you are looking at this article, then it is no secret for you that Chinese outbound tourism is an incredible opportunity for your business. You’ve probably tried to contact Chinese tour operators, maybe you even tried to promote your services to Chinese travelers but with no success so far. Don’t worry, that is normal, China…
With China’s post-COVID opening in 2023, a rise in Chinese disposable income, and longer holiday periods available, Chinese tourists are looking for new ways to spend their holidays. To attract these potential tourists, companies operating in the Chinese market must meet them where they are, that is the Internet. For most Chinese travelers, their search…
China has become one of the largest outbound tourism markets in the world, and targeting Chinese tourists can be a great opportunity for luxury resorts. To effectively promote a luxury resort to Chinese tourists, it is important to consider a few key strategies. Overview of the Chinese Luxury Outbound Tourism Market In the past 20…
In the rapidly evolving digital landscape, effective marketing strategies for the travel and tourism industry have shifted towards a more digital and interconnected approach. The forerunner in this digital revolution is WeChat, a comprehensive mobile app developed by Tencent, encompassing messaging, social media, and mobile payment functionalities. With a user base exceeding a billion people,…
Douyin is the TV of Chinese People. They spend hours every day on Douyin, like Tiktok in the USA or Europe for young people. Known globally as TikTok, Douyin stands tall as China’s most popular short-video platform, attracting over 600 million daily active users. For travel brands looking to break into the Chinese market, mastering…