Western insurance in China
Entertainment | lead generation China

Western insurance in China

To develop insurance and pension infrastructures while financing infrastructure projects outside its borders, China wants to tap into national savings. With Western-style expertise, the Chinese financial sector, which is now mainly focused on its local economy, wants to provide more complex services by moving closer to Western institutions. The bosses of Western insurance companies like…

The Sino-Moroccan collaboration is getting stronger
chinese tourists | tourism

The Sino-Moroccan collaboration is getting stronger

      China and Morocco are business partner. Good news for all tourism players and Morocco Brands that want to sell in China.   The Sino-Moroccan Virtual Forum on Tourism was organized by the Chinese Ministry of Culture and Tourism in partnership with the Moroccan Minister of Tourism. More than 150 participants from the…

5 Chinese marketing terms you need to know in 2020
digital marketing | e-Commerce | KOL | lead generation China | Marketing | social media | Uncategorized

5 Chinese marketing terms you need to know in 2020

To understand marketing in China in 2020, you first need to have a good knowledge of these five terms that have become an integral part of Chinese marketing. They are not just passing fads, but lasting trends that reflect the changing preferences and habits of Chinese consumers. If you would like to know more, read…

How to target the HNWI in China?
digital marketing | e-Commerce | lead generation China | Luxury | Marketing | Uncategorized

How to target the HNWI in China?

You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you.   Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…