Tents and glamping remain popular The Covid-19 crisis in China has caused a further decline in domestic tourism. According to the Ministry of Culture and Tourism, 160 million trips were made during the five-day Labor Day vacation. This represents a 30.2% drop from the previous year. Even regions and provinces that were not affected by…
This week’s roundup features three campaigns: Louis Vuitton’s new brand ambassadors; First Aid Beauty’s partnership with Cyndi Wang, “Sisters Who Make Waves”; and Tmall Global’s skateboarding program. Louis Vuitton selects TNT as brand ambassador Louis Vuitton has named TNT, a group of Chinese boys also known as Teens in Times, as brand ambassadors. The campaign…
New Oriental, a struggling education training company, has become a trending topic on Chinese social networking platforms after its teachers began live-streaming sales of agricultural products, books, and other necessities in Chinese, English, and Chinese. New Oriental’s teachers are trending online, selling in both Chinese and English. New Oriental, a struggling education training company, became…
China is big, and the modeling industry in China is huge. There are many tales to be told and plenty of models available with their vlogging cameras ready to share them with us. While you may believe Shanghai and Hong Kong are fashion’s main hubs, there are many hotspots in China, including Hangzhou, Shenzhen and…
Australia says all Chinese students are a threat to its national security Scott Morrison, the Australian Prime Minister, is clear on one point: all Chinese students are a threat to Australia’s national security. China is protesting against Australia’s decision not to accept Chinese students who flew to Sydney to learn that they were subject to…
Douyin announced that its online sales have more than tripled The Chinese edition of TikTok, Douyin, has announced that its online sales have more than tripled in the year to April. This is a remarkable growth rate for an e-commerce startup at a time when the majors in China are slowing down. Chinese short video…
A new trend in China shows that young people prioritize balance and well-being over the grueling work culture of the ‘996’. Movements in China that clash The new tang ping or “lying flat” movement (Tang Ping) has emerged among Chinese youth over the past year. It is a refusal to accept the country’s grueling “996”…
Mistake that cost a lot for the german car manufacturer Audi and its agency M&C Saatchi. The story Audi, a German luxury car manufacturer, was recently criticized on Chinese social media because of its latest advertisement featuring Andy Lau, a veteran Hong Kong actor. The ad appears to be a rip-off of a video made…
Li-Ning, a Chinese-owned sportswear company, is set to gain popularity in the booming coffee market. Li-Ning, the Chinese sportswear brand that gave birth to the Guochao fashion trend at Paris Fashion Week 2018, has now woken up China’s booming coffee market with its application to register its own coffee brand “NING COFEE”. According to records…