The latest marketing news from China
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The latest marketing news from China

This week’s roundup features three campaigns: Louis Vuitton’s new brand ambassadors; First Aid Beauty’s partnership with Cyndi Wang, “Sisters Who Make Waves”; and Tmall Global’s skateboarding program. Louis Vuitton selects TNT as brand ambassador Louis Vuitton has named TNT, a group of Chinese boys also known as Teens in Times, as brand ambassadors. The campaign…

English live-streaming is a new opportunity for education companies in China

English live-streaming is a new opportunity for education companies in China

New Oriental, a struggling education training company, has become a trending topic on Chinese social networking platforms after its teachers began live-streaming sales of agricultural products, books, and other necessities in Chinese, English, and Chinese. New Oriental’s teachers are trending online, selling in both Chinese and English. New Oriental, a struggling education training company, became…

Australia does not want Chinese students anymore

Australia does not want Chinese students anymore

Australia says all Chinese students are a threat to its national security Scott Morrison, the Australian Prime Minister, is clear on one point: all Chinese students are a threat to Australia’s national security. China is protesting against Australia’s decision not to accept Chinese students who flew to Sydney to learn that they were subject to…

What China’s ’45 degree life’ trend means for brands

What China’s ’45 degree life’ trend means for brands

A new trend in China shows that young people prioritize balance and well-being over the grueling work culture of the ‘996’. Movements in China that clash The new tang ping or “lying flat” movement (Tang Ping) has emerged among Chinese youth over the past year. It is a refusal to accept the country’s grueling “996”…

 Top Brands can sell anything in China
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 Top Brands can sell anything in China

Li-Ning, a Chinese-owned sportswear company, is set to gain popularity in the booming coffee market. Li-Ning, the Chinese sportswear brand that gave birth to the Guochao fashion trend at Paris Fashion Week 2018, has now woken up China’s booming coffee market with its application to register its own coffee brand “NING COFEE”. According to records…