chinese tourists | social media | tourism

How to attract Chinese tourists with the Digital?

The incredible increase of e-tourism in China

China has experienced a particularly impressive growth over the last 5 years and although some industry are stoping to grow, this is not the case of two sectors: tourism and e-commerce.

Chinese tourism market is indeed very sought after. It is not before the late 20th century that Chinese got 2 days off per week and 9 public holidays per year. After that, tourism started to be on the rise. Between 2000 and 2012, the market has increased by 8 times and they are now the first number of tourists traveling abroad (almost 100 million in 2013) and they are the most spendthrift (75.5 billion euros in 2012) too.

China is also hosting the largest number of netizens with about 600 million Internet users in 2014. This represents almost half of the population and it is more than the actual European Union’s population. On the 600 million users, almost half had already made a purchase on the Internet and this is increasing of 30% each year. By 2015, China will be the first e-commerce market in the world.

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How does the chinese tourist think ?

As you may have noticed, the growth of these two sectors has produced a change in the way tourists decide to choose their holiday destination. In Western countries, we decide a particular destination thanks to family or network advice. While in China, it is mainly the Internet that will tip the scale to a corner of the globe or another.

Internet has become an indispensable tool for over 50% of Chinese if they want to go on holidays abroad. When it comes to choosing a destination, book a hotel or a flight, the first reflexes they will have, is to search and seek for information on the web. Before taking the final decision, they will cast a glance at the social networks. Read reviews, watch travelers’s pictures, check out on forums the reputation of the travel agency and its services and then ask its virtual network.

If you want to capture Chinese tourists’ attention, you need to know what influences them the most and what are the place where they seek for information. Then, you will be able to control information, the image that your brand vehicle and know the best ways to sell travel services on the Chinese Internet.

Favorite on-line places you don’t want to miss

If today’s large traditional agencies such as CITS or CIT, are not winning unanimous support, new players take place into the market. Ctrip, eLong Qunar, Ivmama, Tuniu manage to distinguish themselves and even control a big piece of the market as they occur only on the Internet and therefore riding the wave of the e-commerce and e-tourism in the same time.

evolution-e-tourisme

Baidu is never off the Chinese tourists lips these days. This is the main search engine in China (similar to Google) with 70% market share. It offers countless features and functions including Sina. This site offers the possibility for Chinese to share their experience and give feedback on their travel. Other blogs and forums exist as well and mostly appreciate by the population. Among them are Tuniu or Baidu Tieba.

If you want Chinese tourists to find you through Baidu, your site must be well ranked on this search engine. A good ranking is necessary in China and, of course, possible if you choose appropriate keywords to match your agency services. Afterwards, you will have a much better percentage of customer really interested in your services.

Your website must be hosted in China, written entirely in Mandarin and be consistent with Baidu’s standards. Let’s not forget Baidu uses different algorithms from Google, the ranking is therefore not based on the same criterion. SEO or SEM campaign can also help you gain visibility by enhancing your position on the search engine and target interested customers. Several foreign companies based in China can help you build that kind of strategy.

Bein referenced on Baidu is the first steps to attracting Chinese tourists

After establish yourself on the Chinese search engine, then travelers will be able to solicit your company for its services directly on your website, which they are used to do in general. Press is also a good way to have visibility and reassure clients on your services but don’t forget to choose specialized one to match your target. Online ads and commercials are taken too, but the target is too vague to be truly qualitative.

etourisme-chine

Social networks are the most used channels in China and particularly in this sector. 92% of active Internet users use social networks. On these platforms, some accounts are entirely dedicated to the promotion of travel, not in a commercial way, but through travelers posting their latest discovery. To discuss with forum’s users and try to make a name for yourself, one thing have to be done: register on Sina Weibo, WeChat and Tuniu. These are the places of choice for Chinese who share their last trip abroad.

Key Opinion Leader are very important

Among them, Key Opinion Leader (KOL). In China, they are present on every social networks and are very popular among Chinese. Whether for cosmetic brands, clothes brands or for travel agencies, it is always in your favor to be named by one of the KOL. Several agencies also had the good idea to offer free trips to stars or celebrities in exchange for them to post their holidays on social networks and, by that, share with their entire virtual community. Yaochen (the Chinese actress) made the buzz by posting photos of her holidays in New Zealand. This led to a crave for the country never seen before.

china-third-party-online-travel-agency-market-share-in-q3-2013-1

A precious help

If you want to start in the Chinese e-tourism, you need to know some websites. They do not value their own airline or resort but offer to host and reference your service to allow Chinese tourists to compare them with other company. The good side of these platforms is that they have a reputation that will automatically impact your agency and your services.

There are several e-tourism firm that emerged in the past year. Ctrip is one of them, brand new, the application has wreaked havoc and the company dominates the market with its 8000 employees. Qunar, the new application of Baidu is unbeatable in terms of traffic. Finally, eLong, the oldest, which loses its influence and is about to close down. These platforms, such as the famous B2C and C2C ones, let customers interact and share with each other after their trip.

These companies go up in the ranking of the most successful companies in China and for the first time this year came up in the top 100. This is why they will help you improve your sales faster. Register your hotel complex, seaside resort, your restaurant or your business is more than necessary to succeed in the Chinese market. Chinese consumers are very oriented and influenced by the price. More than knowing what others think about a destination, they want to compare prices. These platforms are the perfect tool for them, so do not hesitate!

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83 Comments

  1. Warm greetings from Nairobi, Kenya.

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    It will be an honor to work with Chinese tourist agency.

    Best regards,
    Mike

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    1. Hello,

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      Please contact us if you are planning for India Tour Packages.

  3. It is very interesting your website, this article your way.
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  4. Hi
    Thank you for your message.
    We already contact you and send our case study. Waiting for your reply.

    1. Dear Sir/Madam

      I am a private travel agent from sri Lanka.I would like to combine with your travel agency and get Chinese clients who likes to travel to Sri Lanka
      We provide vehicles and drivers for lowest price.and we have excellent tour guides.
      My company name is amalanka Tours & Travels Company , I am doin In bound Tours in Srilanka , I like to combine with chinese travel agent .

      Please Help to grow my travel agency business in sri lanka.

      Thank you

      Amaranath Cooray
      0094 77 5986765 (Viber/whatsup)
      amalankatours com

      1. We are not a Travel Agency, we are a Digital Agency in China, please read this article, before put your Ads… Maybe it can help you to understand this Market.

        1. hi
          ho can i find people who develop (create ) my own website , which written entirely in Mandarin , consistent with Baidu’s standards.

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    1. Dear Nalinda,

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  8. Greetings from Armenia.
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    Best regards.

    Aram Manukyan.

    1. Dear Aram,

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  9. Dear Adiministrator

    Kuzozangpola .

    Great Bhutan Tours and Treks is a Tour Operator based in Thimphu,Bhutan,registered with Tourism Council of Bhutan, and licensed under Ministry of Trade and Industry, Royal Government of Bhutan. Our Company is an inbound Tour Operator managed by young professionals with fair knowledge in Tourism Industry.The team’s strong passion and‘love for travel’ paved in crafting great itineraries and programs that suits the best for the all Adventure, Family, Education, Nature and Spiritual Travelers.
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    Great Bhutan Tours & Treks would like to join Chinese Tourist Agency through your Gentleman Marketing Agency to work together for achieving goals & maintaining Goodwill.

    Thanking you

    Great Bhutan Tours & Treks Website: http://www.greatbhutantours.com, E-mail: [email protected], Thimphu,Kingdom of Bhutan.

  10. We are intereted in your solution. We specialize in luxury journeys, cultural experiences, family trips, expert-led tours, discreet luxury travels, luxury honeymoon, and Himalayan trekking adventures.

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  11. Hello All,
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    Thanks

  12. Very interesting article. All those Chinese search engines can not help without recommended companies or indviduals handle with Sina SEO etc.

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  13. ABOUTS US
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  14. My name is Lilly ,i am a guest relations manager and partner at Testimony Guest House and Travel Agency,we offer accomodation in our B&B,we offer city tours in Gaborone the capital city of Botswana,we also offer tours around the country,our country is very beautiful with a lot of different animals and birds ,we also do tours to our neighbouring countries South Africa,Namibia,Zimbabwe,Zambia,Mozambique to name but a few,im interested in partnering with the chinese travel agents

  15. Dear Administrator

    My Name is Francis Matano and I work for Dac Tours and Travel Rwanda as the Country Manager. Rwanda is widely known as the Country Of Thousands Hills and the only country with the most beautifully ladies in Africa. At DAC Tours & Travel,we provides Gorilla Trekking Safaris in Rwanda and Uganda.
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  16. Hi everyone, 大家好!

    I am a Malta Tourism Authority licensed professional freelance Tourist Guide with 11 years of guiding experience. I guide in 7 languages, including Mandarin Chinese. I have an HSK 5 qualification in Mandarin Language . You may contact me on [email protected] or we chat ID: T021181.
    欢迎来马耳他. 我叫Tania. 我是马耳他人.我学习了汉语在中国.我当导游.马耳他的历史非常古老,而切很有意思. 马耳他的天气也不错! 马耳他群岛的位字是在地中海的中心.
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  17. Greetings from Sri Lanka,
    We are from Sri Lanka and running tourism business in Sri Lanka.we are tour Supplier and Tour Operator in Sri Lanka.We have more than 25 tour packages and covering Heritage & Cultural Tours,Beach tours,Wildlife and Safari Tours,Adventure Tours,City Tours……etc…..
    We need to promote our packages to Chinese travelers.Could you please kindly advice your service.We would like to take your service
    please kindly mail full details.
    regards

    DENZIL

    0094719428204

  18. Hi.
    i am going to run a business regard to tourism in Iran .
    could you tell me how you can help me and how much it cost >?

  19. Hi
    WE “DRIVER IN SRI LANKA ” IS A INBOUND TOUR OPERATOR IN SRI LANKA LOOKING OUT TO CATCH THE CHINESE MARKET AND WE HANDLE HERITAGE TOURS,CULTURAL TOURS ,WILDLIFE TOURS,CYCLING TOURS,BEACH TOURS,ADVENTURE TOURS ETC
    IF ANY CHINA OPERATORS WANTS TO TIE UP YOU COULD CONTACT US BY EMAIL
    REGARDS
    ROHAN
    0094755174052 OR 0094716354183

  20. Hello
    I have my own In Bound Tour Operator Company “Driver in SL Tours” in Sri Lanka and we are catering to the European Tourist Market at the moment and looking forward to engage ChineseTourists too.Those who are interested to travel to Sri Lanka can contact us on the following
    Name = Rohan A L Fernando

    B/Rgds
    Rohan A L Fernando

  21. ndigo Ocean Travels from Sri Lanka, with 14 years experience as a tour Guide. Sri Lanka is a nice and Beautiful country. We are one of the travel agencies, but our professional and personalized services makes us different from others. We handle an extraordinary range of activities including transportation and accommodation, unique program, special tariff, individual and group incoming travels, congress, conference, incentive tours, all inclusive tours, special interest tours, hobby tours, business travels, riding, trekking, car rental and air ticketing

  22. We are a In Bound Tour Operator in Sri Lanka interested in attracting Chinese Tourists to Sri Lanka and woul like to work together with a Chinese Outbound Tour Operator.Contact details given below

    DRIVER IN SRI LANKA TOURS

  23. Driver in Sri Lanka Tours

    We welcome you to Driver in Sri Lanka, Tourist who visit our beautiful island nation can find tourist drivers for affordable prices from our website. We as a tourist driver community who wants to provide a satisfactory service for our foreign clients and glad to help them with designing an itinerary according to their requirements.

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    Multi Ethnic, Multi Cultured Service with Driver in Sri Lanka

    We at Driver in Sri Lanka, had gone through with large varieties of clients who are scattered all around the world with their own religious and cultural beliefs and we make sure that we act and respect their values during the stay in Sri Lanka. Our population which is over 21 Million consists of multinationals and multi religious communities.

    We all live in peace and harmony as one family and hence we are used to it. As you know we had undergone an ethnic conflict for over three decades and on 2009 May we were able to liberate our whole country from terrorism. Now the country is developing rapidly and anyone is free to visit any part of Sri Lanka without restrictions.

    Ayubowan and we at Driver in Sri Lanka welcome you all to our beautiful country.

    TRIPADVISOR

    Certificate of Excellence
    2016
    TripAdvisor
    Driver in Sri Lanka – Private Day Tours
    Social Links

    DRIVER IN SRI LANKA TOURS

    409/B, Karunasekera Mw,
    Naiwala Rd, Udugampola,
    Sri Lanka
    Website=www.driverinsrilanka.com

    Hotline: +94768744701
    WhatsApp / Viber: +94768744701
    Email: [email protected]
    Mobile: +94755174052 | +94716354183
    Landline: +94332232854
    Skype: DriverInSriLankaTours

  24. Hi, I’m Sujith Perera from Sri Lanka. We run our own tour company and we are specialized in helping our clients to do it your self tour packages which could be adjusted as per the client’s need.

    We are thinking of promoting more further in Chinese market.I would like to know how you could help us in this regard.

  25. Digital marketing has boosted the reach of marketing. The travel business is one industry were a good online presence is a must. The need for good landing pages to attract tourist, Chinese and other nations, is important to grow business reach. The Web Agency Shanghai base provider of great landing page can be contacted to get a professional help in marketing in China.

  26. Hello,

    I have a supernice private villa with pool in Bali, and looking for some help to attract Chinese tourists. look at my website below for more info about my place.

    Thx!

    Jan

  27. You Are Welcome to Morocco

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  28. Dear Sir, I run a Villa at Hikkaduwa town in the southern province of Srilanka .Very close to Galle city. The villa is very close to the sea. I rent two rooms at very reasonable price. Double room with food is 50$ and the single room is 30$with food. I also conduct tourists to safari parks Yala and Udawalawe in my Jeep . I am searching for a person who can introduce my villa to the Chinese tourists those who come to Srilanka.I can pay a commission.Please discuss with me.0094722277265.
    [email protected]

  29. I’M AMITH DE SILVA

    Ayu- bo -wan! Which means “May you live long” This is our traditional way to welcome anyone to Sri Lanka, our home, and when meeting you for the first time. I’m Amith De Silva and I am a national freelance tour guide. Since 2009, I have felt honored to introduce visitors to the wonders of Sri Lanka from ancient archaeological sites to our national parks and tropical beaches offering an amazing range of activities.

    I am happy to design your personal journey according to your interest and budget and guide you either as a private driver-guide, or along with my team of professional drivers for larger groups. I know my country like the back of my hand and love showing visitors our national treasures and sharing our culture. Honesty, flexibility, responsibility and safety is also my motto, so if you are looking for a professional, friendly, smiling and caring guide, I look forward to showing you our Land of Sri-Lanka!

  30. Greeting from tourismpal
    It is pleasure to introduce to you tourismpal.com that is not only an incredible resource for travelers but an amazing community of people from every corner of the world and a responsible Destination Management Company devoted to providing travel services. We specialize in educational, wildlife and ecotourism activities in Iran. We’ve got historical tours, special students’ field study trips, winter and summer programs, volunteer / Internship programs. All our programs merge ecology, community interaction, cross-cultural activities and personal time into an exciting experience.
    It will be an honor to work with Chinese tourist agency.
    Best regards,
    TP

  31. Dear Admin,

    I am a tour and treks agency in Nepal. how can you help me and what is a minimum charge for advertise in china only.

    Thank you

  32. Greeting From the Himalayas!!!
    Adventure peaks expedition, a prestigious trekking and Expedition Management company based in Kathmandu, Nepal is an expert it top quality service for trekkers to Nepal. Adventure peaks expedition Nepal team has a proven track record and an international and local reputation for flexible, objective and honest advice, as well as excellent service and visionary approach to tourism in these extraordinarily varied and beautiful countries that sets them apart from their peers.

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    With best regards,
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  33. Dear Trade Partner,

    Greetings from India Tour Mantra!!!

    INDIA TOUR MANTRA have a team of strong, enthusiastic and dedicated team of hard core tourism professionals who are committed to provide the best services and hospitality. Our Tour Managers and Tour coordinators are very friendly and caring . Their professional attitude will win you over.

    We believe in total customer satisfaction and for this we provide customized package tours with the highest standard of services and never forget that it is ” yours holidays ” and work very hard to ensure that tour runs smoothly and efficiently from beginning to the end.

    India Tour Mantra offers a wide and attractive range of products. In addition to the itineraries and transfers from airports in India. We organizes FIT, GIT, special themes for special groups, incentives, seminars and conferences.

    Fore more information please visit our web site (Home Page) http://www.Indiatourmantra.in.

  34. Greeting from Sri Lankan Safest Driver.

    Welcome to Sri Lankan Safest Driver, family run business with over fifteen years combined experience of driving for tourist in Sri Lanka, nearby Colombo. We provide efficient day tours around the country for our guests from across the world. We also offer tailor made itineraries of one or more days visiting some of the most beautiful attractions in Sri Lanka such as Cultural Triangle, National Parks, Hill country, Beaches and many more.

    With our Sri Lanka car rental or car hire service with a driver, you can get many facilities for a cheap price such as very experience, good English speaking drivers who are also qualified tourist guides, We can provide a safe, reliable and comfortable car, which is air conditioned and has a lot of space for luggage and will give you a good relaxing tour / road trip. Our all cars are well maintained and are in excellent service conditions, and well-equipped with all modern facilities in order to serve the International guests.

    We are a professional, family run business and we always treat our guests with bigger smile and always happy to help as you will never forget our country. We are here to help you to have the best time so that you will be so happy with our service.

    We look forward to help you to enjoy your holiday in our beautiful country.

    http://www.srilankansafestdriver.com

  35. Hello,

    I come by present requested a commercial partnership with your Chinese companies or

    We know we need a Chinese Website, and communication in China.

    Our company ” GABON’S EDEN ” is a Gabonese susceptible agency which looks for Chinese Tourists & tour operator for the sale of the destination Gabon.
    GABON EDEN is the fruit of two young Gabonese having a big experience and knowledge of tourism in Gabon. But especially, are both fascinated by ecotourism and have a sense of the hospitality and the work.
    The Gabon, country situated in Central Africa, in the big pond of Congo, is a haven of peace. It is covered in more than 75 % of forest and is set in the sea by 800km of beaches which spread purity and wild beauty. Thirteen national parks created by the deceased President Omar Bongo Ondimba are as much an instrument of economic diversification as places of escape.
    Chinese tourists can find : Elephant on the beach, the hippopotamuses surfing on waves, at sea, the ballet of humpback whales, the biggest concentrations of mandrills, the tracks of the mandating more than 400 000 years, the first site to the world for the laying of the tortoises lute, gorillas been used to the human presence, rocky domes overhanging the forest …We can say that the national parks of Gabon are quite unique places in term of the wealth of natural treasures. The landscapes offered by these sites are extraordinary. They shelter numerous animal and vegetable species. And, the mixture of experience makes them magic.

  36. Hi,
    We are a Online Travel Company registered in Sri Lanka promoting Sri Lanka as Travel destination to the Chinese Tourist. With Daily Flights from Sri Lanka to China, Sri Lanka has much to offer for the Chinese Traveller. With all Year good weather and over 2500 Years of Buddhist History – Sri Lanka being an Island has beautiful beaches facing the Indian Ocean, the Country side with visiting many interesting places specially the wild Life with Elephants,Bears and Leopards to name a few. One could visit our Website to have a first hand information on Sri Lanka. We are interested in meeting up with a Chinese Travel Agency in promoting Sri Lanka as a destination for the Chinese Traveller. We look forward to hear with a favorable response.

    1. Hello Marian,
      Could you please read this interesting Article, and you will understand how you should work.
      You can meet a lot of Chinese Travel Agencies if you work with us.
      Read please

  37. Dear All
    Hope this Mail finds you in the best of health and very high business,
    I have taken the liberty of a self introduction in the sincere hope of
    establishing a business relationship for our mutual benefit well into the future,

    We are based in moshi near by mount kilimanjaro, Tanzania the heart of the Tourist Industry in East Africa, from where we mount exciting safaris and memorable excursions to a host of national parks and game reserves. Notable among these are the world famous Ngorongoro Crater, Serengeti, Lake Manyara National Park, Tarangire National Park, Selous, Ruaha, Rubondo, Mahale and Katavi. We also cover the beach resorts of Zanzibar, Mafia and Kilwa. For those who care for mountain climbing, we provide logistics for scaling Mount Kilimanjaro, Africa’s highest mountain.

    It would, indeed, be a pleasure to receive your endorsement of this proposal for with an agreement to be of assistances in expanding our business in this part of globe you to all Mountain Trekking and to all Northern Safaris.

    looking forward to hearing from you

    Kind regards.

    William.
    http://www.kilimanjarobudgetsafaris.com

  38. if my company develop her own website *(written entirely in Mandarin and be consistent with Baidu’s standards) .it is difficult for us to communicate with our prospect customer ” Chinese tourist “.

  39. Welcome to the new and updated tours information & resource site of the Morocco Star Tour Company. Whether you are a traveller on an epic journey, looking for a short getaway, or dreaming of a life changing adventure, the new tours offerings were designed to fulfill your unique personal travel dreams and make each journey a memorable experience.
    We want to attract Chinese tourists, and want to develop partnerships in China.
    The Morocco Star Tour Company has a team of certified and experienced guides and drivers who will ensure your comfort, safety and enjoyment as you travel to your chosen Moroccan destinations. They are passionate about sharing their culture, heritage and history. The traveller can be assured of a visual discovery and narrative education of what makes Morocco legendary.

    Morocco Star Tour Company is aware of its social responsibility to make a difference in the lives of local nomad families whose children would otherwise be denied valuable education as a result of their nomadic lifestyle. We are proud to launch a humanitarian program initiative to provide for the essential requirements of a basic human right to an education. With your booking, you become a valuable partner in this initiative.

    feel free and contact us

  40. Whether you’re a budding photographer, a natural history enthusiast, a parent looking for a great family trip, or a traveler seeking an active adventure, you’ll find an array of opportunities that fit your passions and interests. The beauty of happenstance. Some of the best moments in travel occur when you least expect them. So that you can savor these instances and enjoy each place in a way that’s meaningful to you, we offer options and build free time into our itineraries wherever we can.
    Leave the legwork to us. We take care of the logistics and details so you can relax, enjoy, and immerse yourself in the places you are exploring.

  41. On our Morocco Travel Company. We want target Chinese tourist, great article.
    We offer a range of designed & Tailor-made Tours. Travels and Trips which meet your aspirations and expectations. In every tour, Day trips or Extended Excursions. We try to make your tour in Morocco Unforgettable Experience. And discover something new. The sensation of living the moment, enjoying every second, every eye blink with great happiness and joy ! Alternatively, you may also customize your own Travels, Tours, Day Trips as you wish, and select the cities to visit and we will arrange them for you. Best Fes to Marrakech desert tours.

    visit our website
    contact us ; +212668310853

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